Tumblr Brings In-Stream Ads to Dashboard With Ford, Denny's And More

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Following its recent acquisition by Yahoo for $1.1 billion and the introduction of in-stream ads on mobile, Tumblr has launched in-stream sponsored posts that will appear on user's dashboard stream, previously occupied only by content from those they follow.

Inaugural advertisers include Denny's Viacom, Ford, Universal Pictures, Capital One, AT$T and Purina. Yahoo will likely put the full force of its sales team behind this new channel so it won't be long before Tumblr sees a dramatic increase in revenue. Reportedly, Tumblr generated $13 million an ad revenue last year.

by Steve Hall    May-31-13   Click to Comment   
Topic: Social   

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