Launchpad NYC 'Ad Darlings' Get Creative With Their Closets

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Well this isn't news. Everyday at the Adrants offices, the interns sport the highest of fashion in the form of short skirts (pleated plaid minis always win), Daisy Dukes, midriff-baring crop tops, cleavage-enhancing (not that these top-heavy ladies need it) halter tops and gam-glamorizing high heels of epic proportion.

Seems like Launchpad NYC wants to get in on the action and challenge our interns by launching a blog, Office Outfit Challenge, that highlights the high styles of "5 advertising darlings" in some kind of daily effort to "pull off a fashion magazine miracle.

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by Steve Hall    Jun-24-13    
Topic: Agencies, Racy



This Acura MDX is Man's Greatest Achievment

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Hmm. Elevating an automobile to the level of mankind's varied and stellar achievements is a tall order. Granted, it's no small feat to create a great car but to equate it to space travel and other such lofty human endeavors is, well, a bit pompous. Now don't get us wrong. This Mullen-created campaign for the 2014 Acura MDX, "Made For Mankind," is great work. It's inspiring and thought-provoking.

A little bit Red Bull Stratos and a little bit Hill Holliday-created Infiniti from back in the day, the campaign -- if you can get through it without smirking -- is one that will endear you to the human race and give a a warm and fuzzy feeling about what we, as humans, can accomplish when we put out minds to task.

The campaign broke Friday with, of course, a Vine teaser. Outdoor, print and online will round out the campaign.

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by Steve Hall    Jun-24-13    
Topic: Campaigns



Miami Dolphins Cheeleaders Do "22" And Other Post-Cannes News

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OK so it's time to put the "seriousness" of Cannes Lions behind us and get back to what's "truly important" in advertising; hot chicks in bikinis lip syncing pop sings. If you recall, the Miami Dolphins Cheerleaders did Carly Rae Jepsen's "Call Me Maybe" -- much like everyone else in the world did. Now they are back in full bootylicious bodaciousness doing Taylor Swift's "22" while cavorting in bikinis and cheerleading garb.

The "Call Me Maybe" video promoted the team's calendar. This video promotes a chance to meet the ladies at the Dolphins Opener on September 22.

In more pressing news, 111 Minna now serves Red Door Coffee, seven in ten people in the UK now own a smartphone, the Samsung Galaxy S4 is -- wait for it -- now available in five new colors, a BuzzFeed partnership with GE now lets readers view the site in "flight mode," mobile marketing will hit $400 billion by 2015 and, of course, Mad Men ended its season last night.

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by Steve Hall    Jun-24-13    
Topic: Racy



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