'Designed by Apple in California': Flop or Famous?

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Apple's "Designed by Apple in California" dubbed a flop by many, is getting plenty of publicity. But not in the way Apple likely intended. The ad received a viewer score of 489 out of 900 based on the Ace Metric scale. This low-scoring commercial, compared to Apple's 26 other ads this year, has created quite the buzz on Bloomberg, LA Times, Ad Age and various other sites.

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by Steve Hall    Jun-27-13    
Topic: Opinion



5 Ways Nonprofits Can Leverage Digital Asset Management

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in the nonprofit world, we strive to fund the causes we care about. And to do this, sometimes we need to think like a business--particularly with regards to branding.

In recent years, our sector has been using high volumes of digital materials to achieve strategic goals. Many of us are now swimming in servers of uncategorized photos, logos, PDFs, and videos. And many more of us are drowning in them.

There are times when we need to spend money to achieve engagement, awareness, and efficiency, and I argue that digital asset management (DAM) is one such expense.

Nonprofits brand, market, and advertise like businesses because that is how we raise awareness. And we have to do it well to stand out in an era of information overload. At our hospital, we've used cloud-based DAM to supercharge our marketing efforts. Over the past five years, the bump to efficiency, brand consistency, and collaboration have been immeasurable.

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by Steve Hall    Jun-27-13    
Topic: Brands



Bar Refaeli Strips, Apple Facepalms, DOMA Celebrated, Cannes Critiqued

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- Bar Refaeli strips down to her lingerie again for a new Passionista ad campaign.

- This Digiday article explores the belief among young agency employees that it's the agency itself which causes them to job hop so much because staying doesn't allow them to move ahead. People...same shit, different decade. Nothing has changed in 30 years.

- Apple's new ad campaign isn't impressing the critics nor the public.

- The Sun has rounded up what they deem to be the sexiest TV ads of all time, all of which have been covered here on Adrants over the years (Except the 1992 Cindy Crawford Pepsi ad as that was before our time.)

- Social media erupted with joy yesterday in reaction to the Supreme Court's decision to strike down the Defense of Marriage Act and California's Proposition 8.

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by Steve Hall    Jun-27-13    
Topic: Agencies, Brands, Campaigns, Industry Events, Racy, Social, Tools



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