Brad Pitt Helps Benjamin Moore Repaint Main Streets Across North America
The Martin Agency is proud to present its first work for Benjamin Moore since winning the account in February. Entitled Main Street Matters, the new campaign features a television commercial voiced by Brad Pitt with support from social media and digital ads.
The campaign urges Americans (or anyone, really) to vote for their favorite Main Street to be entirely repainted by Benjamin Moore. It's not very clear at first how to vote. (Click a state or provence on the map and then select a town within.)
Voting will be open through June 30 and painting and renovations will commence in 20 cities from July 2013 through May 2014