Four-Year-Old Robinsons Wimbledon Ad Gets Proper Ending

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Way back in 2009, BBH London created a seat-of-your-pants commercial for UK soda brand Robinsons. The ad showed the edge-of-your-seat excitement British fans experienced as they cheered for a British player to win for the first time in 73 years. A win that, sadly, never happened. Now, after 77 years -- and four years after BBH London created the ad -- Britain has won Wimbledon and the Robinsons ad now has a proper ending.

Over the July 4 break, Britain's Andy Murray won Wimbledon, besting Novak Djokovic to bring Britain's 77 year losing streak to an end. A voiceover added to the end of the original ad reads, Worth the wait, wasn't it?"

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by Steve Hall    Jul- 8-13    
Topic: Commercials



Roxy Surfwear Brand Video Dubbed 'Softcore Porn'

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Australian surf and swimwear brand Roxy is in hot water over a recent promotional video for its Biarritz event that features a blond surfer rolling around in bed wearing only her underwear and then taking a shower presumably naked. The video has been dubbed "softcore porn" by some.

While some may see it that way, Roxy explains the video is simply a competition to guess the surfer's identity. Reports state five-time world professional surfing champion Stephanie Gilmore or South African professional surfer Rosy Hodge are the featured blond in the video.

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by Steve Hall    Jul- 8-13    
Topic: Racy, Video



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