Way back in 2009, BBH London created a seat-of-your-pants commercial for UK soda brand Robinsons. The ad showed the edge-of-your-seat excitement British fans experienced as they cheered for a British player to win for the first time in 73 years. A win that, sadly, never happened. Now, after 77 years -- and four years after BBH London created the ad -- Britain has won Wimbledon and the Robinsons ad now has a proper ending.
Over the July 4 break, Britain's Andy Murray won Wimbledon, besting Novak Djokovic to bring Britain's 77 year losing streak to an end. A voiceover added to the end of the original ad reads, Worth the wait, wasn't it?"