This past Canada Day weekend, john st. teamed up with a new not-for-profit, Stop the Drop, to help raise awareness for the drop in Lake Huron's water levels and drive government action. The result was a stunt that called attention to the plight of Lake Huron's lowering water levels by placing hundreds of messages in bottles on the beach giving voice to a lake that can't ask for help on its own.
Continuing along its path of Barton F Graf 9000-inspired quirkiness, Little Caesars is out with another commercial oddity entitled Cast. In the ad, a man realizes he has no money in his left pocket. So...he reaches into his right pocket...by breaking the cast that is holding up his right arm. Now that's pizza dedication of you ask us!
Hmm. Usually these beer-themed life accomplishment stories are dull and lame but not this one from Amstel Lager entitled The Chef. In this two minute video, we follow along as a man who is determined to become a chef does so by beginning as a dishwasher and working his way up to opening his own restaurant.
It's really quite inspiring and the fact it's a beer commercial is entirely secondary. Which, after all, is that way it should be with good content marketing.
Here's some interesting news from video technology company Unruly. A recent study the firm conducted found humor just might not be the ticket to viral success any longer as consumers have become numb to the many attempts by brands to employ humor in their video and social media efforts. That is not to say that humor does not work. According to Unruly, "brands need to be extremely funny" to succeed virally.
The study, entitled Science of Sharing, limited its research to 12 commercials which aired during this year's Super Bowl.
Other findings from the study include:
In the nine months since Hooters began working with Skiver Advertising in October 2012, the restaurant chain has increased its placement on the Nation's Restaurant News Social 200 Index from 56th to 12th. The NRN Social 200 Index determines leading social media brands by evaluating audience size and reach, brand influence, customer engagement, relative movement, and lifetime aggregates.
The increase spans all platforms, including Facebook, Twitter, Instagram, and YouTube. In November 2012, Skiver launched the Hooters Instagram account, which has accumulated nearly 21,000 followers. Other social media efforts have included Hooters for Heroes, Wing Day Wednesday, and Step Into Awesome. The agency also reacted quickly to a Seth Meyers SNL Weekend Update piece on Hooters with video that countered Meyers' assessment of Hooters as a sex dungeon.