Sailor Brinkley Does Claire's, Honda Responds Via Vine

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- Christie Brinkley's daughter, Sailor, will appear in her first ever ad campaign at the age of 15 for Claire's.

- Apparel company Primitive has gathered together the hotness of all its models; Christine Mendoza, Alexis Lopez, Justene Jaro and Rosanna Castillio, among others, under the Twitter and Instagram hashtag #primitiveladies.

- Digiday takes a look at why so many media planners are women.

- Working with RPA, Honda, basically copying the Old Spice Response Video campaign, launched a campaign that would respond to people who tweeted why they want a new car with the hastag #wantnewcar

more »

by Steve Hall    Jul-16-13    
Topic: Celebrity



How Brand Advocacy Can Fuel Your Social Business

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If you're reading this, it's quite likely you understand the power of social media and what it can do for your brand or the brands you work on. But what about everyone else outside marketing? Do they understand what social media can do for a business? Do they really get it? Do you know how to explain it to them?

Advocate marketing company (don't you love the buzzwords wee in this business invent?) SocialChorus (and how about the company names?) is out with a whitepaper entitled Transforming Employees Into Advocates that will help you explain how to use social media to turn your brand into a social business and how every employee can advocate for the brand.

Download this whitepaper now to learn how to empower everyone in your company to become a stellar brand advocate

by Steve Hall    Jul-16-13    
Topic: Research, Social



Lost Phone Provides Awesome Tour of Shanghai

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If you saw a phone laying on the ground, would you pick it up and see if you could find out who the owner was and return it? That was the premise behind a recent stunt BBDO Shanghai crafted for city guide Time Out Shanghai. Called Stolen Phone Tour, those who picked up the phone were treated to a text message-guided tour of some of Shanghai's hidden gems, all captured hidden camera-style.

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by Steve Hall    Jul-16-13    
Topic: Guerilla



Can You Handle Six David Beckhams?

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If you're a fan of footballer David Beckham, your'e going to love this new Sky Sports commercial in which multiple David Beckhams go through their day staying connected to the sporting world with Sky Sports.

In the ad, we see the Beckhams check sports scores in the morning, pick up the kitchen, leave for work, sit on the couch, head to the coffee shop, make an appearance at and event and then appear, all six Beckhams, to catch a game.

more »

by Steve Hall    Jul-16-13    
Topic: Celebrity



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