Last week Heineken launched Departure Roulette, a stunt at JFK airport that allowed people to immediately change their flight plans and get on a plane to a random location all at the push of a button. As would be expected, most people are not adventurous, daring or silly enough to make a random travel change at a moment's notice. Some though, much to Heineken's (and our) amusement, are and this video lets us in on the action.
What we'd really love, though, are follow up stories that reveal what happened to these adventurous souls to who Heineken up on their offer. Now that would be fun.
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We can thank Oreo's Dunk the the Dark stunt and the growth of Big Data for the rise in prominence of real-time marketing. Of course, the onslaught of real-time social data that comes with real-time marketing means that, as marketers, we now live in a world of "presentism" where everything is real-time, always-on, pervasive, and constant. We can no longer predict the future because it's already happening right now.
To thrive in this new world, traditional processes and supporting tools have to change. Brands need integrated team structures and streamlined processes that help them get messages to the right audience in real time.
Download this tutorial from Topsy now to insure your brand has what it takes to succeed in a real-time marketing world.
Considered by many...and by no one...a genius, a madman, a poet, a puppeteer and, yes, an internet douchebag, Loren Feldman has just debuted #SoMe, a biting satire which skewers the rampant, over blown, buzzword bingo-laden idiocy of social media, its personalities and, as well, how it has brought out the pettiest of behaviors in people and caused journalism to sink to a new low.
At the same time, the hour and 15-minute documentary-style video also examines some of the things social media has forever affected (both positively and negatively) such as the way we communicate with each other, authenticity, privacy, anonymity, friendship and purpose.
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