Anacin Maker Introduces 'Bananacin' With Witty Newsjacking


Reacting quickly to recent revelations the daily consumption of six Anacin tablets and one banana by 112-year-old Grand Island, New York native Salustiano Sanchez-Blazquez are the secret to his longevity, Anacin maker Insight Pharmaceuticals wasted no time newsjacking the report to introduce Bananacin. Sanchez-Blazquez was recently crowned the oldest living man by Guiness World Records following the recent death of 116-year-old Japanese native Jiroemon Kimara.

In a witty press release, Insight Pharmaceuticals VP of Marketing Jennifer Moyer said, "Historically, apples are the fruit most associated with staying healthy and avoiding doctors. Our scientists had never looked into the banana before. But now that the certified oldest man in the world credits bananas and Anacin as his life-extending combo, we're certainly going to explore whether a new Bananacin product makes sense."

It's a pretty smart move considering the brand is one of the oldest pain relievers around and not exactly one that's top of mind. It will be interesting to see just how many people switch to Anacin and how that affects sales for the brand.

by Steve Hall    Jul-30-13   Click to Comment   
Topic: Brands   

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