Four-Year-Old Robinsons Wimbledon Ad Gets Proper Ending

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Way back in 2009, BBH London created a seat-of-your-pants commercial for UK soda brand Robinsons. The ad showed the edge-of-your-seat excitement British fans experienced as they cheered for a British player to win for the first time in 73 years. A win that, sadly, never happened. Now, after 77 years -- and four years after BBH London created the ad -- Britain has won Wimbledon and the Robinsons ad now has a proper ending.

Over the July 4 break, Britain's Andy Murray won Wimbledon, besting Novak Djokovic to bring Britain's 77 year losing streak to an end. A voiceover added to the end of the original ad reads, Worth the wait, wasn't it?"

Worth the Wait:

Original ad:

by Steve Hall    Jul- 8-13   Click to Comment   
Topic: Commercials   

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