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Toshiba and Intel Offer Up Moustache and Unibrow Hilarity With 'The Power Inside' Social Film


Going in a completely different direction than they did with Intel + Toshiba's The Beauty Inside, Pereira & O'Dell is out with The Power Inside, a hilarious new content marketing film directed by Will Speck and Josh Gordon and starring Harvey Keitel.

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by Steve Hall    Jul-25-13    
Topic: Brands, Social, Video

Underwear Brand Paints Politicians on Brazilian Boobs


You've gotta love breastvertising. After all, who doesn't love breasts? Men can't help but ogle them and turn into blithering idiots in their presence. Women can't help but stare so as to size up their own assets. Frankly, with everyone on the planet obsessed by them, it's the perfect ad median.

So it makes perfect sense that every once in a while a brand decides to capitalize on our boob obsession with some witty advertising. This time, it's Brazilian lingerie brand Hope that's having a bit of fun on a few pairs of pendulous breasts with some political figures.

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by Steve Hall    Jul-24-13    
Topic: Racy

Google Ads Favicons to AdSense Ad Units


- Google has added favicons to its AdSense ad units.

- Awesome advice for those looking to become a social media guru:)

- Here's more data that support Apple's latest ad campaign is a failure.

- Seems a couple of ad ladies are miffed over the fact Nike doesn't sell shoes in women's sizes and aren't designed appropriately for women. Need more pink, we guess.

- AOL plans to launch an ad-tech upfront with a focus on programmatic. AOL CEO Tim Armstrong says,"It's essentially a machine upfront. We believe you will have an upfront commitment cycle that will rival TV."

- Not everyone is a fan of the Dove Real Beauty campaign. Predictably, it's a fashion form founder who has become a vocal critic of the campaign.

by Steve Hall    Jul-24-13    
Topic: Online, Research, Social

Vegas Nightclub Promotes With Vine-Like, Double Entendre-Laden Videos


O'Keefe Reinhard & Paul, working (according to the press release) "with the subtlety of a jackhammer" for Las Vegas nightclub, The Act, has crafted a series of double entendre-laden, Vine-like (love that new descriptor?) videos to promote the club.

Three videos include the headlines, "We trim the green, you putt the birdie," "We mix the frosting, you lick the spoon" and "We oil the trumpet, you blow the notes."

And yes, the double entendres are exactly what you think they would be.

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by Steve Hall    Jul-24-13    
Topic: Video

Bookstore Chain Helps You Sleep With Your Favorite Book Characters


Books? Actual printed books? People still buy those things? Apparently so. Otherwise this ACW Grey-created campaign for Israeli bookstore chain Steimatzky is a total waste of money.

Whether or not it's wasted ad spend remains to be seen but one thing is clear; this is one very creative ad campaign. The work centers on print which carries the headline "The Right Book Will Always Keep You Company." The visuals then convey the headline quite literally by placing characters from well known novels in bed with readers.

Yes, yes, we realize this could kick up quite a different set of scenarios given racier book titles but let's keep things innocent for now.

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by Steve Hall    Jul-24-13    
Topic: Campaigns

Insane Runaway Bride and Groom Save Betrothed From Life of Misery in Silly Nissan Note Ads


This is, perhaps the worst and most annoying "stunt commercial" ever created. TBWA/G1, rather than create your typical virtual test drive video for the Nissan Note, came up with a scenario in which either a bride or a groom bails on their wedding and gets picked up by a person taking the Note for a test drive. What ensues is some of the most grating, insipid, and utterly silly acting we have ever seen in a commercial of any type.

As you watch each of two video (one for the bailing groom and one for the bailing bride) you come to realize it's not these two who are saving themselves from a life of misery; it's their betrothed who are escaping unscathed.

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by Steve Hall    Jul-24-13    
Topic: Worst

Baby Cracks Up While Viewing Dikembe Mutombo Geico Spot


How in the world could we not write about this? What's funnier than a baby laughing at a silly commercial? Or a baby laughing at anything for that matter? And, thanks to YouTube, we now have hundreds of these videos to enjoy in perpetuity.

Here's one of a baby cracking up while viewing Geico's The Martin Agency-created Dikembe Mutombo commercial. Via.

Predictably, a few fuck heads (and that's really what they are) had to make several idiotic racial comments.

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by Steve Hall    Jul-24-13    
Topic: Commercials

Subscribe to Adrants Daily! Get A Free Whitepaper!


Seriously. Do this right now! Subscribe to Adrants Daily and receive this web site's daily content along with free whitepaper offers via email. As you know, Adrants provides marketing and advertising news and opinion which aims to educate, inform, delight and amuse.

Written by former industry practitioners, it provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries.

Join tens of thousands of your advertising peers who already bask in the deliciousness of a newsletter that both informs and amuses.

You know the drill. Subscribe right now and you will receive the free HubSpot whitepaper (co-written by Adrants Publisher and Editor Steve Hall) entitled Traditional Turned Inbound: Re-imagining 5 Iconic Ad Campaigns From the Past. Grab the whitepaper on the page you will see after you subscribe.

by Steve Hall    Jul-24-13    
Topic: Announcements

When Agencies Should Say No to New Business


Having worked in several advertising agencies over the course of many years, I can attest to the fact that new business is both the lifeblood of an agency and its biggest nightmare. It's very difficult for an agency to say no to new business. Why would they? New business means more revenue and more revenue means more success.

New business can breathe new life into an agency that, perhaps, has become stagnant with current clients. On the other hand, new business, poorly chosen, can wreak havoc on an agency's inner workings, its culture and its people. We thought it might be interesting to ask a few agency executives how they approach new business and how they decide it might be best to just say no.

Crafting an article I wrote for Central Desktop, I spoke with several ad industry executives to get their take on how they view and approach new business, why they pitch, why they don't and how a piece of new business can affect an agency both positively and negatively.


by Steve Hall    Jul-24-13    
Topic: Agencies

How Struggling Publishers Can Recoup Lost Revenue Streams


It's not news that media companies are struggling to maintain healthy revenue. Seismic shifts have occurred over the past two decades that have dramatically altered publishers' ability to leverage advertising to make ends meet. From programatic buying to banner blindness to the rise of owned media, publishers' revenue streams have been slowly chipped away to the point where many can no longer survive.

But there is hope. There is a pot of gold at the end of the rainbow. While that might sound trite and overly optimistic, it's not.

Today, HubSpot Publishing and ISV Partner Program Sales Manager Melanie Collins wrote a blog post entitled Why Media Companies Are Struggling (And How Inbound Marketing Can Help) which outlines four ways inbound marketing can help publishers maintain a healthy revenue stream.

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by Steve Hall    Jul-24-13    
Topic: Publishing

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