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- A new study finds too much social media usage causes low self esteem in teenaged girls? How about in us grownups who can't stand reading about the latest and greatest accomplishments of their peers?
- Joe Jaffe's Evol8tion has acquired Bob Knorpp's Beancast podcast. Bob will continue the podcast and become SVP Chief Analyst of Evol8tion's BrandWatch product.
- A grounded viewpoint on inbound marketing that doesn't trash inbound marketing.
- This is just funny. To promote the 2013 Wiener Nationals (a dog race), Orange County-based DGWB shot a promo using GoPro cameras.
Cleveland-based Marcus Thomas is out with a new campaign for organ donation entity Lifeblanc. Fronting the campaign, which aims to reach 18-25 year olds, are two TV :15s which aim to illustrate just how easy organ donation can be.
Can someone please explain this ad? No. wait, we get it. Entitled Waiting is Over -- for TelecomNZ from Saatchi & Saatchi New Zealand and produced by GoodOil -- it's all about waiting. Waiting for something to happen. Anything. Anything at all! Because nothing actually happens in this ad. It's just a bunch of dramatic still shots. Which, we suppose is the point. Because all you get with slow internet is...dramatic, frozen, still shots. Kind of like the way images would load back in dial-up days.
"It's not quite Carling," says the butler as he offers a Carling to the nursery designer who has just completed his design for William and Kate's royal baby nursery. The work, from Creature, reminds us its important to know the details before you embark upon work as important as this.
To hammer home the point The Effies are all about results and not Festival of Creativity-style Cannes Lions which honor work just because its creative, New Zealand agency Whybin\TBWA created a series of videos in which three New Zealand creative directors undergo polygraph tests. The work is part of the Results Don't Lie campaign for the New Zealand Effies.
Participating in the videos are Y&R ECD Josh Moore, Colenso BBDO ECD Steve Cochran and M&C Saatchi ECD Dave King among others. In each video, the participants are asked several routine life questions and then questions about their work and the Effies specifically.
Hmm. Nowhere near as awesome as a Lacta Chocolate love story but this Grey New York-created work for Downy which incorporates a cover of Alphaville's Forever Young -- that awesome early eighties, post punk-style ballad -- comes as close as any detergent ad could.
Entitled Forever Downy, the ad is an ode to the clothes we wear because we live our life in them. And they have meaning. Especially that t-shirt you got at a concert which led to a hook up which led to a baby which led to you letting your child wear that t-shirt which started it all.
In perhaps, one of the most ingenious uses of a fake product to sell a real product, Portal A is out with The Roominator, a fake video conferencing product used to sell a real video conferencing solution from Blue Jeans Network.
Comedian Hasan Minhaj plays the role of an office worker whose boss is threatening to fire him if he doesn't close a deal on a video conference call. To make matters more stressful, Minhaj's character receives a call from his wife who is in labor.
Earlier this year, dating site Zoosk ran a humorous ad in which a girl kisses a frog. It was cute. It was funny. And it was a little gross. But it worked.
Now, with help from Camp + King, Zoosk is out with a series of advice videos entitled Zoosk Presents: From the Heart, that aim to answer pressing dating-related questions. If the first video is any indication, the series is going to be a snooze.
The question? A girl asks what should I wear on the first date? The answer? Red. While the Zoosk Heart Friend tries his hand at humor, he fails miserably. The least he could have done is go for a bit of silly salaciousness and answer the question honestly. Why? Because, of course, every last guy on the planet wants his first date to show up wearing the shortest, sexiest miniskirt or dress known to mankind along with 5 inch heels and a top that reveals miles of cleavage.
Oh but wait. That would be objectifying women as a sex object, right? Right.
This BBR Saatchi & Saatchi Israel-created commercial for drugstore chain Super-Pharm features women dressed as lobsters, a guy who dances with the sun...and eats it along with Blue Man Group-like dancers who stand in for ocean waves. All of this activity is set to a very Charlie Chaplin-like silent film.
It's weird for sure but it's also a breath of fresh air. After all, how many more CVS-style price and item ads can you stand to watch? This is the third of a planned six ads for the chain.
OK, first off, we really, really need to know something. Are today's women actually attracted to the cliched, razor blade-challenged man who looks like he hasn't bathed in over a week? Is that really a thing or is it just an over-used staple in a young director's toolkit?
Anyway, take a look at this two minute promotional video for music festival Electric Picnic in which a girl experiences the festival for the first time and makes googly eyes with an aforementioned scruffy-looking dude.
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