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How to Unclasp A Bra With Your Foot

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In this quirky ad from Union for Christie Potato Thins, snacking obsessions are not interrupted by the mundane requirements of daily life such as typing, driving a motorcycle, scratching the turntable, playing ping pong and, yes, deftly unleashing your hook up's boobs after a long day of snacking.

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by Steve Hall    Jul- 3-13    
Topic: Video



Flexa Logo Pops During Amsterdam Color Run

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Slow motion makes everything look better, right? Especially hundreds of woman getting powder paint tossed all over them while they participate in the Amsterdam Color Run. Normally, every last square inch of clothing is obliterated by the paint making and an all logos invisible. But Holland-based paint brand Flexa came up with an interesting idea to make their logo stand out despite the onslaught of paint.

The brand created T-shirts that were fabricated in such a manner that that paint would not adhere to the logo portion of the T-shirt thereby making their logo stand out amidst all the paint. Quite ingenious, actually.

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by Steve Hall    Jul- 3-13    
Topic: Guerilla



Motorola One Ups Apple With Made in America Ad

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While everyone is busy trashing Apple's new "Designed by Apple in California" campaign, Droga5 is out with new work for Motorola that touts the brand's new Moto X which is not just designed in America but also manufactured in America.

The print campaign hypes July 4th, American spirit, independence, freedom and, despite the challenge, the fact the phone will be designed, engineered and assembled in America. Which, if we were to nitpick, doesn't really mean that each of the phone's assembled components are actually all made in America.

But, hey, tomorrow's July 4th and that means lots of food on the grill, delicious drink, time on the beach in the sun (finally) and boatloads of explosive fireworks. Oh, yea, and no work! So rather than nitpick, let's just be happy the phone bbrand that used to be cool might actually be cool again.

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by Steve Hall    Jul- 3-13    
Topic: Brands, Good



The Importance of Collaboration in Real-Time Marketing

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When Oreo placed its Dunk in the Dark ad in social media channels immediately following the power outage during the Super Bowl, real-time marketing was brought to the forefront of the marketing community. David Berkowitz, then-director of emerging media at Oreo agency 360i (and now CMO at MRY), stressed that care must be taken to properly collaborate with key decision makers in order for real-time marketing efforts such as Dunk in the Dark to be successful.

To move at the speeds required by real-time marketing, you need fast-moving teams powered by key decision makers and you need collaboration processes firmly in place. There is no time for lengthy approval processes.

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by Steve Hall    Jul- 2-13    
Topic: Opinion, Social



Dove Wonders Why Women Are Camera Shy

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Along with its hugely successful and Cannes Lions-winning Real Beauty Sketches, Dove is out with Camera Shy, a :60 that focuses on the propensity of many women to shy away from the camera when it's aimed at them. Created by Ogilvy, the work is accompanied by ose Murphy's "Peek-A-Boo" as woman after woman hide from the camera until a super asks, "When did you stop thinking you're beautiful?"

It then shows images of little girls having no fear in front of the camera suggesting camera shyness is culturally induced. Which, of course, may be true. Except for the fact all one has to do is spend a little time on Instagram or Facebook or any number of other image-focused sites to find thousands of mirror shots and selfies.

Which, of course, is not to belittle the fact that, yes, many won are, in fact, camera shy and do question their beauty.

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by Steve Hall    Jul- 2-13    
Topic: Brands, Commercials



Pepsi Thinks Soda Coursing Through Your Veins is A Good Thing

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It's really quite sad when soda brands even remotely imply their products approach something any sane person would consider healthy. Oh sure, we all want to consume a soda from time to time but to imply the crap carries any health benefits is ludicrous.

But that does not appear to have concerned BBDO Dusseldorf when they created this poster campaign for Pepsi which is said to deliver "refreshment and energy to all parts of the body." The image appears to be a body's veins and capillaries which are colored so as to mimic the brand's color scheme.

It doesn't take much more than a cursory Google search to determine study after study have determined soda is simply not healthy. Yes, it won't kill you if you consume it in moderation but for those who drink it like coffee on a daily basis, it would appear the prognosis is not good. Via.

by Steve Hall    Jul- 2-13    
Topic: Bad, Brands, Campaigns



Not Everyone Knows Geico Rocks Car Insurance

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Today, Geico launches a new ad campaign that reminds us just how familiar we have become with the brand's tagline, "Fifteen minutes could save you fifteen minutes or more on car insurance." And they are having a bit of fun with the few who haven't yet embedded it in their psyche.

In each of two ads, a person recites the line and another responds, "Everybody knows that" which causes the first person -- feeling slightly off-put -- to cite yet another insightful (and quite silly) fact.

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by Steve Hall    Jul- 1-13    
Topic: Campaigns



Travelocity Teams With Disney For 'Lone Ranger'-Themed Web Series

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After watching the first two episodes of Travelocity's web video series, Let's Roam, we quickly realized the only reason we'll be watching the last two is because they are hosted by Travelocity Senior Editor Courtney Scott.

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by Steve Hall    Jul- 1-13    
Topic: Video



Swarm of CGI Bees Sniff Out Jack Daniels Tennessee Honey

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Hmm. While a swarm of CGI bees look really cool bursting through a plume of steam, deftly maneuvering their way through a large fan, whipping through a newsstand and forming the word "swarm" in a bar, we're not too sure we want bees of any kind around when we consume a bottle of Jack Daniels Tennessee Honey.

Created by Arnold Worldwide and produced buy Smuggler, the work is said to have achieved over 10,000,000 impressions online and will air a few more times this year after having appeared during NBA and NHL playoff games.

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by Steve Hall    Jul- 1-13    
Topic: Commercials



Omnicom, WPP Host This Years' Post-Cannes Pissing Match

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As is always the case each year following the Cannes Lions Festival of Creativity, a "scandal" has erupted. This year it's between Omnicom and WPP with the former claiming the latter is breaking rules by upping -- sans Cannes certification -- GroupM award claims from 16 on June 20 to 45 on June 27.

While all involved agencies to need to be listed at the time the work is submitted, GroupM says Cannes Lions rules also allow for agencies to be added to winning entries after the fact allowing for the occasional oversight. GroupM claims the math will makes sense when the official revised winners list is released later this month.

But Omnicom CEO Mainardo de Nardis won't have any of it claiming GroupM "decided to rewrite history after the event making a mockery of the whole thing."

de Nardis has reached out to Cannes Lions CEO Philip Thomas and Chairman Terry Savage for clarification and for them to decide who's right.

by Steve Hall    Jul- 1-13    
Topic: Industry Events



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