Meet the Insane Travelers Who Dropped Everything and Flew to Random Locations Courtesy of Heineken

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Last week Heineken launched Departure Roulette, a stunt at JFK airport that allowed people to immediately change their flight plans and get on a plane to a random location all at the push of a button. As would be expected, most people are not adventurous, daring or silly enough to make a random travel change at a moment's notice. Some though, much to Heineken's (and our) amusement, are and this video lets us in on the action.

What we'd really love, though, are follow up stories that reveal what happened to these adventurous souls to who Heineken up on their offer. Now that would be fun.

by Steve Hall    Jul-18-13   Click to Comment   
Topic: Guerilla   

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