Actor Defends Role in Horrific Samsung Video

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Everyone's all abuzz about a recent Samsung video that details the benefits of the brand's 840 EVO solid-state hard drive. The ad, which is said to feature "possibly the world's worst actors," aims to recount the trials and tribulations of owning a slow computer and how the 840 EVO can speed things up.

As many have said, the acting is certainly bad however we have seen much worse. But for this to come from a big brand like Samsung is a bit of a surprise.

One of the actors in the ad, the "businessman," defends the ad and explains the reasons why it is perceived to have been so bad.

On Reddit, he writes, "Hi. So I'm an actor/model living in Seoul, and im playing the 'businessman' in this promo. now, admittedly its not my best work lol, but most people arent aware of just how many factors go into making it this bad. Allow me to elaborate. They force us to speak slowly since this will be dubbed over in Korean, and even when it isnt, most people viewing it will be Korean. They ask us to exaggerate since many Korean people feel thats how we 'naturally' act (most people here are not very expressive). Ive worked many jobs where I tried to act naturally only to be told by the director to act more 'bright' (ie exaggerate). its how the director and client (in this case, Samsung), WANT us to act. the script is brutal. written by non-native english speakers, and sometimes the PD or director wont even take our suggestions to change some parts so they sound like something a normal native english speaker would say. its a promotional video, not a tv commercial, meaning it will be shown at conventions and expos and in-house. most of the people watching it are korean and thats why they make us do all of the above. edit: almost forgot, shooting took place from 730am - 3am the next day, and by the time they shot the scenes with the girl, she was literally falling asleep in her chair, hence the stoned expression and tone :)"

Actors just doing their jobs, right? No big.

by Steve Hall    Aug-23-13   Click to Comment   
Topic: Brands, Video   

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