Beer Brand Cleans Up Red Light District With Peep Show Vending Machine
So how do you get a bunch of drunken Germans in Hamburg's St. Pauli red light district to clean up their mess after a long night of drinking? You give they a Coke Happiness Machine, of course. Oh wait, it's not a Coke machine and it delivers an entirely different kind of happiness.
German beer brand, Astra, borrowing from the much-loved, much-mimicked vending machine advertising trend, upped the usual offering for returning a used beer bottle thereby encouraging people not to litter but to stick their bottle in a machine for a reward.
The reward came in the form of live entertainment from live performers who performed inside the vending machine. From singers, to folk guitarists to dancers (fully clothed), those who chose not to litter were rewarded with a bit of fun.