How Marketing Automation Can Improve Your Brand's ROI
Does marketing automation sound like something Honda does when it whips out its ASIMO robot at trade shows? While that certainly might be some form of marketing automation, it's not the kind or marketing automation we're talking about. Today's fastest growing brands are using marketing automation-fueled, repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably.
This whitepaper from Marketo will teach you why companies that implement a marketing automation system to support their marketing and sales efforts are better equipped to manage lead flow and process leads more efficiently. This paper outlines how marketing automation optimizes marketing programs and can help companies:
- Create a faster and more predictable revenue cycle
- Increase profitablility with tactics that result in higher conversion rates
- Align the efforts of marketing and sales teams to substantially increase top-line revenue growth