How to Use Social Media to Get Your Customers to Buy
It's pretty much a forgone conclusion that nowadays people just don't want (or need) advertising when making a purchase. Nope. They want valuable content. Content that helps them make a purchase decision. Content that answers their immediate questions. Content that is right there when they come looking.
Through social media, that content can provide real-time consumer experiences that attract more people to your brand, link directly to product pages, and convert shoppers to buyers.
Mass Relevance has put together a report, part of the Adrants whitepaper series, that will show you how you can:
- Leverage social at each step of the purchase path to build a deeper brand experience and drive new customer acquisition.
- Engage users and aid them on the path to purchase via your homepage, category page, and microsite.
- Harness word of mouth to amplify brand affinity, inspire customer participation, and increase reach.