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It's pretty much a forgone conclusion that nowadays people just don't want (or need) advertising when making a purchase. Nope. They want valuable content. Content that helps them make a purchase decision. Content that answers their immediate questions. Content that is right there when they come looking.
Through social media, that content can provide real-time consumer experiences that attract more people to your brand, link directly to product pages, and convert shoppers to buyers.
Mass Relevance has put together a report, part of the Adrants whitepaper series, that will show you how you can:
This article originally appear on the Central Desktop blog.
It's a foregone conclusion that people hate advertising, right? More accurately, they hate interruption. They hate anything that takes them away from what they are doing in any given moment. Yet that's the premise of most forms of advertising.
When the internet presented itself to marketers, many thought they could just replicate what they did offline in the online world. In other words, create video pre-rolls, interstitials and banners. All that accomplished (barring the first few years when everyone clicked on everything because, well, it was novel and new) was banner blindness and a rabid hatred of anything that got in the way of one's online activities. Couple that with the DVR offline and things began to look bleak for marketers.
Years ago, I discovered my daughter loved snow globes. When I travel, and I travel a lot, I like to give my daughter snow globes from the various cities to which I travel. As the years went on, this became a bit more difficult as airports cracked down on the amount of liquid you could bring through security. But over the years, I was able to bring home a globe from most major cities around the country. For a time, she used to place them all on her bureau in her bedroom. Some are still there but as the collection grew, some had to be placed in boxes.
Jesus! Not only does sitting kill us, it can also cause hemorrhoids, constipation, colitis, appendicitis and colon cancer. Well, sitting on the toilet, that is. Apparently, humans are supposed to squat when they poop. Stanford scientists say so. And because of this finding, we now have the Squatty Potty, a stool to place your feet on while sitting on the toilet so as to mimic the squatting position.
Apparently, squatting aligns the colon properly and relaxes constricting muscles making it easier to, well, poop. Via.
So Facebook had its chair and reviews were mixed. We liked it. Most didn't But that's how we roll.
Now there's another chair in town and this one's really bad. The Good, the Bad and the Ugly-bad. From Draftfcb New Zealand comes this animated work of wonder for New Zealand insurance company NZI.
To convey the excitement of driving a MINI, the brand's AOR, Anomaly, along with production company Asymetric, transformed three MINI Cooper S models into roller coaster cars. Part of MINI Canada's Not Normal campaign, Anomaly and Asymetric worked together over the course of several months to craft the campaign and transform the vehicles into road-worthy roller coaster cars.
It's the campaign that takes a licking and keeps on ticking. When we first met the Kia hamsters, they had barely taken on their now mostly human qualities. They were more hamster than human. As the years past, out fat, fuzzy friends have gone through a bit of a transformation and have become pop culture heroes we love to hate...or hate to love. Well, at least the the ad business. To the rest of the world, they're just psuedo-cool fur balls in a car commercial.
For its fifth outing, David & Goliath has crafted an, ahem, transformational spot for the 2014 Kia Soul in which the hamsters go through a transformation of their own. Just as the Kia Soul has received a makeover, so do out fat, furry friends.
Spec ads are awesome. Why? Because the creators can do what brands wish they could do; create commercial that aren't bogged down by legal, cultural or moral concerns. In a spec ad, you can just tell it like it is. Or how you'd like it to be. Or how you'd imagine it to be. Which is exactly what three German film students, Tobia Haase, Jan Mettler and Lydia Lohse, did when they created this spec spot for the Mercedes Benz C-Class.
Many have wondered and pondered what the world would be like had Hitler not existed. It's the stuff of many a movie plot, documentary and science fiction show episodes. BUt we haven't seen Hitler front and center in many commercials.
English fashion consultant, author and television presenter Gok Wan recently signed 12 month a deal to appear in Target advertising in Australia. Wan happens to be gay and likes to refer to women's breasts as "bangers," a term he uses frequently on his UK show How to Look Good Naked. Additionally, he is being taken to task for referring to breasts as "assets."
Predictably, the Australian public...OK, a very vocal minority...hasn't taken kindly to Target's selection of Wan as spokesperson for the retailer and are particularly miffed over his use of the term "bangers" in a recent Target commercial. The Advertising Standards Bureau has received several complaints about the ad.
In, perhaps, the silliest commercial for a cable or satellite TV service we have ever seen, Director Adam Huber put together this spec spot for DirecTV which has us believing the service is so good, you'd crawl into bed with it, give it a cuddle and maybe even have sex with it.
We anxiously await contact from DirecTV asking us to remove this drivel from the interwebs even though, repeat after me, THIS IS A SPEC SPOT.
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