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Everyone's all abuzz about a recent Samsung video that details the benefits of the brand's 840 EVO solid-state hard drive. The ad, which is said to feature "possibly the world's worst actors," aims to recount the trials and tribulations of owning a slow computer and how the 840 EVO can speed things up.
What if when you went to a website to buy or read something you only saw exactly what you came to see? What if websites were specifically customized to your every need? What if every brand's website was a personalized experience designed just for you? Wouldn't you love that! Wouldn't your brand's customers love that! Of course they would. So how do you personalize your brand's online experience for your customers?
You download and read this IBM whitepaper, Marketing in the 4th Dimension: Four Keys to Personalizing the Web Experience. In this whitepaper, you will learn how to use data (both online and off) to personalize web experiences, develop customer profiles that will allow you to deliver those customized experiences and learn how some big brands accomplished this task.
A new ad for Chinese smartphone company Oppo has released an ad touting the fact their new phone has a touch screen on the back as well as the front. To convey this point, the brand took the easy route and chose to make an analogy between the back of the phone and a lady's back.
So the result is an ad featuring a bare back accompanied with the headline, "Don't just touch the front, the back is also interesting." The ad is finished with "Rear Touch Panel. A brand new user experience.
Oh and that's not all. Reportedly, he brand has also rolled out an ad featuring a picture of toilet paper and the headline, "Easy to use with one hand so you can get busy with the other one..."
Bringing back really, really bad memories of LA Gear, a new ad created by RealNormal/Beef & Sage (WTF kind of name is that?) introduces the Big Red soda Pump Bottle. That's right. Now when your Big Red soda gets flat, all you have to do is push the pump a few times and your soda will, once again, be carbonated.
In the ad, a gang of boom box-fueled breakdancers dressed like, well, like they were in an LA Gear commercial, runs into a bit of trouble when their soda goes flat.
And that voiceover? Good God. Shoot me now!
While some camps can't tout the benefits of social media enough, others question the extent to which they should actively guide, promote and shape online conversations about their organizations. A new research study by MIT Sloan School of Management Prof. Catherine Tucker and Prof. Amalia Miller of the University of Virginia suggests that when organizations actively manage their social media presence, the main result is an increase in user-generated content from employees, not increased engagement from customers or clients. So companies that invest marketing dollars in social media hoping to engage customers may be missing their mark.
To promote Coke's new mini bottle in Israel, Gefen Team came up with a mini-me themed promotion that nicely encapsulated the mini-ness of the new bottle.
Using the 360 degree scanning and 3D printing technologies, the agency built a 3D printing lab inside Coca-Cola's main factory in Israel. The scanner captured human figures in a couple of minutes. The agency then transformed the photographic images into a 3D model and high resolution 3D printers were then used to create mini-me versions of participants.
Self-anointed "real-time marketing platform for agencies and brands" SHIFT has announced the SHIFT Media Analyzer, an analytics tool for social advertisers. SHIFT Media Analyzer is said to enable marketers to analyze paid media campaigns across various brands at a global scale - all within a single dashboard.
In what basically amounts to soft-core porn, Axe is out with a Turkish ad which features Kelly Brook, 33, on a space station in various states of undress. The woman, who was recently seen writhing in a perpetual state of pent-up, hyper sexualized ecstasy, wakes up on a space station, sprays Axe all over herself, prances around in a neglige, strips down to a bikini for a few minutes in the sun (while sliding melting ice cubes over her body of course), removes her bikini, dons a skin-tight, cleavage-bearing space suit and runs into the arms of a hot spaceman dude. And...they live happily ever after.
We like Snapple. We like fun facts. Which is why we are saddened by this utterly inane, completely boring video featuring ESPN anchor Kenny Mayne sharing the origin of the high five and how a day in the park with his daughter inspired him to form the Kenny Mayne National High-Five Preservation Society...of which he is the only member.
While on a faux photo shoot organized by Olson, Sports Illustrated and Maxim model Chrissy Teigen was interrupted mid-photo shoot by an epic downpour of Skittle released from a box above her head. Teigen made the most of the surprise by writhing atop the skittles as if she were in bed with a harem of men.
If only Don Draper knew this was the future of marketing.
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