« Jul-13 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  | Sep-13 »

This MINI Countryman Will Display Your Vine Videos

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As part of its Not Normal campaign, MINI has launched MINI Art Beat, a "synthesized digital design, music and interactive social media" effort that has resulted in a MINI Countryman custom-fitted with high-resolution LEDs. MINI Art Beat gives fans a chance to stream a live animation directly onto the MINI as it takes its night cruises - so both urban passers-by and online viewers can watch.

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by Steve Hall    Aug- 8-13    
Topic: Social, Video



Bebo Relaunches With 'Ballsy' Spoof Video

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Established in 2005 by Michael and Xochi Birch, sold to Yahoo! in 2008 for $850 million and recently bought back by its founders for $1 million, Bebo is back. Yesterday, the site relaunched with a "ballsy" video featuring founder Michael Birch.

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by Steve Hall    Aug- 8-13    
Topic: Brands, Video



IAB Unleashes Best-Ever Description of Awards Show

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It's out. Are you on the list? Yes, IAB is out with its list of 2013 MIXX Awards finalists. But before we get to the list, we simply have to share with you this marble-mouthed, buzzword bingo-laden description of the awards from IAB EVP and CMO David Doty who said, "IAB MIXX Awards are a vibrant compass and a revealing canvas for illustrating the expansion of the present boundaries of interactive marketing as they push into new creative and technological territory."

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by Steve Hall    Aug- 8-13    
Topic: Industry Events



Genetic Testing Company Wants You to Know How You Are Going to Die

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Personal genetics company 23andMe has launched Portraits of Health, its first television campaign. The campaign, created by Arnold Worldwide in New York, focuses on educating consumers about how understanding their DNA can help them make more informed and proactive health decisions. The campaign, features people discussing their real 23andMe results, visualized as graphics to illustrate what they learned about their health by exploring their DNA.

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by Steve Hall    Aug- 8-13    
Topic: Campaigns



Samsung 'Tabitat' Turns Humans Into Caged Apes

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It is confirmed. Humans are wild animals with very strange habits. This new campaign from Chiel and production company six01 use the nature documentary approach to examine the "tabitat" of the (obsessively) connected generation.

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by Steve Hall    Aug- 8-13    
Topic: Brands, Campaigns, Strange



How to Turn Millenials Into Brand Advocates

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Some say it's the most important generation but often times traditional marketing tactics don't cut it when you're trying to share your brand story with social-savvy millennials. Corroborating that notion is a new study of millennials from SocialChorus which shows that just 6% of millennials consider online advertising to be a trusted source for product information.

So how's a marketer supposed to reach this illusive, ad-averse group? Well, it's easy and the Adrants Whitepaper series has the answer for you.

Download this report now to learn:

  • How millennials prefer to interact with brands (hint: they've mastered tuning out your social advertising)
  • Who 95% of millennials trust for product information
  • How to power millennials to advocate for your brand and share your story with their peers
by Steve Hall    Aug- 8-13    
Topic: Research



Iconic Indian Motorcycle Brand Takes on Harley Davidson

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If you're not familiar with American motorcycle history, you may never have heard of Indian Motorcycle. Up through World War II, Indian Motorcycle was a popular motorcycle brand. In 1953 it went out of business leaving the just one American bike maker standing, Harley-Davidson.

In 2011, Polaris Industries purchased the dormant brand in 2011 and introduced its first new bike in 50 years with the 2014 Indian Chief.

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by Steve Hall    Aug- 7-13    
Topic: Brands



Cannes Chimera Invites Ad Community to Solve Global Poverty

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Do you have what it takes to create a program that will "improve the lives of the world's poorest by alleviating extreme poverty, hunger, gender inequality, illiteracy and disease by 2015?" If so, Cannes Chimera, along with the Bill and Melinda Gates Foundation invite you to read this brief and propose your idea.

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by Steve Hall    Aug- 7-13    
Topic: Cause



Watch This Wallflower Transform Into A Windblown Beauty With Twin Pink-Shirted Hotties at Her Beck And Call

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Some do say that food cures all ills. After all, why do we sometimes refer to it as "comfort food?" Well, because after a life of losing out to the more beautiful half, a girl ought to be able to walk into a Subway and get exactly what she wants.

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by Steve Hall    Aug- 7-13    
Topic: Commercials



The Dumbest Gum Commercial You Will Ever See

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Hauling out one of the most over-used stereotypes, Saatchi & Saatchi Bogota has barfed up this lame excuse for a commercial touting the power of a pearly white smile. The commercial, for Trident Total Gum, plays off the old stereotype that all a woman has to do to get out of a ticket is flash a smile and bat her eyelashes. And that's all this woman, who is extremely parking-challenged, has to do to fend off a ticket-wielding police officer.

And that's all there is to say about that.

more »

by Steve Hall    Aug- 7-13    
Topic: Worst



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