Mobile marketing. We've been talking about it for years, right? And debating when it will arrive. Or the fact that it already has. To keep the debate churning, we've got a boatload of stats -- and and infographic as well -- to keep you knee deep in the debate over whether or not mobile has finally arrived.
In 2011, mobile marketing became a $14 billion industry. By 2015, retailers and marketers will spend $19.8 billion on mobile marketing, up from $6.7 billion in 2012.In 2016, that number will hit $22 billion.
By the end of 2013, 15% of all online retail sales will have been made through mobile devices with mobile commerce hitting $39 billion.
Check out the inforgraphic below for more mobile stats.
For some Friday Frivolity, we have this spoof campaign which touts Alec Baldwin's upcoming MSNBC talk show. PJ Media columnist Ed Driscoll took it upon himself to create a campaign that makes great use of Baldwin's recent run in with a photographer. Hilarious stuff.
Awkward dressing room moments. We've all had them. Well, all of you have. We never have. Except for that one time we walked in on a girl with boobs bigger than her head who was fruitlessly trying to stuff them into a bikini top. She just smiled and did the hand bra thing. We smiled too. For a very, very long time.
When we last wrote about GoDaddy, it was to report they had taken a new direction with several Deutsch-created commercials that, while they didn't completely leave behind the salaciously prurient approach to marketing, they did, at least, focus on the substance behind the service.
This week, the brand is taking another step away from it formerly sexed-up, raunchy and, let's be honest, childish ways (hmm...perhaps they finally took our advice) with an ad featuring none other than Jean-Claude Van Damme. Yea, you read that right. The B-movie legend can be seen in "The Baker" which debuted during last night's NFL season opener on NBC.