What do we mean and understand by the term "social good"? This is the first question brands must ask themselves before incorporating social good into their business model. It is not a homogenous and neatly defined entity. Rather, social good is an umbrella term that incorporates many business practices, effects and outcomes.
Because social good is a fluid and evolving concept, it is up to each startup to set their own definition of "social" and "good." If you don't have parameters for social good, you can't thoughtfully incorporate it into your business model.
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Boston-based Long's jeweler has launched a new marriage-themed ad campaign targeting the LGBT community. The jeweler is using local couples for the ads. One ad features two women and the headline, "Let's Both Wear White to the Wedding." Another ad featurtes two guys and the headline, "Can Both Our Mothers Walk Us Down the Aisle?"
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To promote the new, high-performance Lexus IS Hybrid, Lexus Italy, Saatchi & Saatchi Italy, Movie Magic International, LOGAN (LA&NY) and Fake Love collaborated to create "Trace Your Road," an experiential event featuring Formula 1 driver, Jarno Trulli.
Held on July 26, "Trace Your Road" pit Trulli against a series of improvised racetracks, each one designed on a touch tablet in real-time by one of ten contest winners. Fake Love conceptualized and produced the generative visuals, projections and interactivity for the campaign. LOGAN directed the live action portion, and handled post VFX and finishing. Movie Magic International provided on-site pre-production and production for the spots and produced a behind-the-scenes documentary.
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Altimeter Group has just released a new report entitled, Defining and Mapping the Native Advertising Landscape. Authored by Altimeter Group advertising analyst Rebecca Lieb, the report attempts to define native advertising and examines what it dubs the "advertising triumvirate" or publishers, technology vendors and social media platforms.
The report defines native advertising as follows: Native advertising is a form of converged media that combines paid and owned media into a form of commercial messaging that is fully integrated into, and often unique to, a specific delivery platform.
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Fully supporting the tagline, "add power to your life," this Jung Von Matt/Alster-created, RadicalMedia-directed Vodafone commercial realizes the power and beauty of one's own imagination and the brand's high speed network.
Crazy as this ad may be, it nails the notion one can do anything they set their mind to if they have the right tools to help them succeed.
The guy in this ad ponders what might happen if he sticks a Vodafone sim card into an egg. Well, a whole hell of a lot is what happens. The message? If you have access to a great network, anything is possible.
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If you work in marketing or advertising then you're already aware ad:tech is the largest conference out there covering online marketing and advertising technology. Perhaps you've been. Perhaps you haven't. If you have, then you know how beneficial it can be both from a networking and educational perspective. If you haven't bee, see the previous sentence. The bottom line is you should go.
We're not saying this because this promotion is part of media sponsor deal we have with ad:tech (to be clear, it is), rather it is because we have been to every ad:tech for the past ten years and can personally vouch for the benefits you will realize if you choose to attend. To make that decision a bit easier, we can offer you 20% off the registration fee if you use the discount code: NY13ADR20.
Seriously, register now. You'll thank us later.
