ESPN SportsCenter Ad Reduces Women to Candy-Loving Bimbos

espn_sports_center_raphael_nadal.png

Wieden + Kennedy is out with another ESPN SportsCenter spot. This one features U.S. Open winner Rafael Nadal as a lady magnet while ESPN personalities John Anderson and Bram Weinstein attempt to figure out Nadal's secret. Alas, it has nothing to do with Nadal's sexual prowess and everything to do with a tired stereotype that hot office bimbos can be motivated to do anything if you just give them a piece of candy.

more »

by Steve Hall    Sep-12-13    
Topic: Commercials



Agency Spoofs iPhone 5c With iCrocs Video

iphone_5c_spoof_crocs.png

Here's a bit of distraction for your rainy (at least where we are) Thursday afternoon. Vienna-based agency PKP BBDO decided to have a little bit of fun at the expense of Apple's just-announced iPhone 5c which comes in five colors. Perhaps attempting to align the new iPhone with the much-maligned Crocs brand, the agency took a lunch break to shoot this shoe-tastic spoof.

more »

by Steve Hall    Sep-12-13    
Topic: Agencies, Brands, Spoofs



Honda Aims to Save Drive-Ins With Vine Auction

volvo_drive_in.png

Well this is certainly sad. In less than three months, many of the 368 remaining drive-ins across the U.S. will go dark forever if they can't afford to convert to digital projection, estimated at $75,000+ per screen. Honda aims to change that. In support of Project Drive-In, Honda's effort to save as many drive-ins as possible, the automaker is hosting a one-day live Twitter Vine auction today with film critic Leonard Maltin as auctioneer. Proceeds will go directly to Project Drive-In: Save the Drive-In Fund.

more »

by Steve Hall    Sep-12-13    
Topic: Brands, Social



Hamster Steers Dump Truck in Death-Defying Volvo Stunt

volvo_hamster_stunt.jpg

On the Heels of its Steve Wynn-style stunt, The Hook, in which Volvo Truck President Claes Nilsson stood atop a truck held high in the air by a crane, the brand is out with another stunt in which a hamster steers a big Volvo dump truck out of quarry in Spain to illustrate the simplicity of the truck's power steering system.

more »

by Steve Hall    Sep-12-13    
Topic: Brands, Guerilla



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Chipotle Hits Home Run Again With Darkly Dystopian Processed Food Statement

chipotle_crow_foods.png

Darkly dystopian yet magically hopeful, this CAA Marketing/Moonbot Studious-created three minute animated film, "The Scarecrow," flips things on its head and tells the story of an out-of-work, disintermediated scarecrow who goes to work for a bunch of crows running a processed foods factory called Crow Foods.

In this bleak, barren new world, our scarecrow gets a peek inside the Crow factory at chickens pumped with hormones and cows kept in boxes. The experience, for both the scarecrow and the viewer, is depressing and hits all too close to home. It's no secret much of what we eat can barely be called food any longer but Chipotle, which two years ago delighted us with it award-winning "Back to the Start," aims to change all that.

more »

by Steve Hall    Sep-12-13    
Topic: Brands, Cause, Video







Stanton Optical


Featured FREE Resource: