We've written about the European Wax Center before. And you've probably seen their ads on busses in and around New York City. They're easily recognizable since it's hard to miss gigantic ass cheeks protruding out from under the shortest short shorts you have likely ever seen.
In my years as an agency media director and account director, I worked with many different personality types - including one long-term client who, for many years, wouldn't respect me or my work. One day he angered me so much I screamed at him for five minutes straight, telling him I knew exactly what the hell I was doing and he should shut up and listen to what I have to say.
While I certainly don't recommend letting your anger get the best of you or screaming at your clients, in this particular case my years of attempting to placate, coddle and generally bend over for this particular client never worked. It wasn't until I stood up to him with the same forceful authority he always commanded that he respected me. And from that point on, our relationship was wonderful.
Read the rest on the Central Desktop blog.
For its client, Romanian telecom brand Indygen, Propoganda digital agency, V8, came up with an interesting idea that made use of the country's famous shipwreck, the Evangelia, a ship owned by Aristotle Onassis which went aground in the 60's when it got caught between two rocks in bad weather.
The agency teamed with artist Boeme, an underground graffiti artist, to add some color to the shipwreck all while not talking about Indygen. You can see it all come to life in the video below.
Dallas-based Dieste has put together an infographic advices agencies what they should not do this Friday the 13th. Among the advice, pick a different day to backup your work, be careful who you choose to cut your spot, beware of focus group mirrors and several others. Check out the infographic for them all.
When a refined young lady with a British accent sits on a toilet and lets you know she just "birthed a creamy behemoth from her cavernous bowels," you know you're in for a treat. And this Harmon Brothers-created video for Poo-Pourri, a spray you apply to the toilet bowl before you lay a brick, delivers on all fronts. The copywriting is superb. The timing and delivery excellent. And the selection of Bethany Woodruff as spokesperson brilliant.