Kobe Bryant Helps Lenovo Launch the K900 Smartphone

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Lenovo, with help from social media agency We Are Social, has launched a campaign to introduce the brand's new K900 smartphone.

To promote the launch and boost Lenovo's presence in Malaysia, Thailand, Indonesia and Philippines, the brand partnered with NBA superstar Kobe Bryant to create "The Everyday Kobe Challenge."

We Are Social created a Facebook app, hosted on Lenovo's local market Facebook pages that allows people to submit their jump shot videos and vote for their favorites, with the most popular jump shot winning a Lenovo K900.

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by Steve Hall    Sep-18-13    
Topic: Celebrity



Giant Foot-Powered Organ Helps Canadians Discover Opera

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In collaboration with the Festival d'Opera de Quebec, public TV station TFO, with help from Lowe Roche, brought opera to the people by inviting the public to help play a new interactive instrument. The Living Opera Organ is a 12-note, giant keyboard that is played with one's feet. Opera singers then belt out their corresponding notes as the different keys are played. From children to seniors to the occasional dog, TFO helped the public to discover opera.

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by Steve Hall    Sep-18-13    
Topic: Guerilla



Little Caesars Helps the Brand's Voiceover Actor Find More Work

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In a move rarely seen from an ad agency (helping people other than themselves), Barton F. Graf 9000 created a wonderfully cheesy, Geocities-era website and a radio ad that not only sells the Little Caesars Deep Deep Dish pizza but also helps Alan Varner, the voice behind Little Caesars ads, find more voiceover work.

Altruism at its finest. And yet another brilliant move by Barton F. Graf 9000 to gin up awareness for Little Caesars in a unique manner.

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by Steve Hall    Sep-18-13    
Topic: Brands, Good



Volvo Truck Drives Over Engineer's Head in Latest Daring Stunt

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Volvo is on a roll and has upped the anti with its latest bit of stuntvertising. This latest stunt, which follows Volvo President Claes Nilsson standing atop a 32 ton truck suspended by a crane and a hamster driving a Volvo truck up a cliffside road, has Volvo technician Roland Svensson buried up to his head.

As he calmly shares the fact he's been working on the high ground clearance suspension system of the new Volvo FMX truck, the FMX truck, which has 12 inches of ground clearance, speeds right over Svensson's head which, we are told, stood 10 inches above the ground.

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by Steve Hall    Sep-18-13    
Topic: Brands



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Grumpy Cat Signs Endorsement Deal With Friskies

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Certainly you've heard of Grumpy Cat, that feline with a built-in frowny face whose real name is Tardar Sauce and whose owner is Phoenix-based Tabatha Bundesen. If not, you've been living under a rock.

Grumpy Cat rose to fame a year ago when someone posted a particularly frowny faced photo of Grumpy Cat on Reddit. Since that time, Grumpy Cat has her own Facebook page with over one million fans and a Twitter account with over 100,000 followers.

Ms. Grumpy Cat recently signed an endorsement deal with Friskies and will receive a lifetime achievement October 15 when the brand announces the winners of its 2013 best cat video contest.

by Steve Hall    Sep-18-13    
Topic: Brands



Images and Ads Hook Up in Steamy gumgum Promo Video

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Fully leveraging the notion of the "hook up," in-image ad platform, gumgum, is out with a promotional video in which a super hot ad guy hooks up with a super hot image girl to, ya know, make sure we all understand gumgum is all about showing ads and images a really good time by allowing them to seamlessly hookup in orgasmic bliss.

The video's tagline? You guessed it. "Enhance your brand's performance." The brand's tagline? You guessed it. "Where images and ads hook up."

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by Steve Hall    Sep-18-13    
Topic: Racy, Video







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