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Here's a really strange -- but intriguingly unique -- campaign from Madrid-based Lola/Lowe and Partners for Kiss TV which aims to take on music piracy. Three videos feature songs performed without music by PSY, MIA and LMFAO. The three music videos end with the tagline, "If you take out the music, you take out their meaning."
Will they be as popular as the originals?
In a stunt only true beer lovers could love, Saatchi & Saatchi New Zealand teamed with a man's best friends, a group of beer technicians and a plumber to prank a man and his wife by re-plumbing their entire house with Tui beer.
When the man and his wife arrive home, they can't quite figure out what's going on when every faucet in their house is running with cold beer . Even the shower.
Today the Association of National Advertisers announced the winners of the 2013 Multicultural Excellence Awards. The Awards recognize ANA member companies and other marketers who produced outstanding multicultural advertising campaigns between June 2012 and June 2013.
The 2013 grand prize winner in each category will be announced at a ceremony during the ANA's 15th Annual Multicultural Marketing & Diversity Conference. The event will take place November 3-5 in Los Angeles, CA at the JW Marriott Los Angeles.
So last night. The Emmys. As you may have heard, Grey Poupon was nominated for a Best Commercial Emmy for its Crispin Porter + Bogusky- created "The Chase" commercial. It didn't win. That honor went to Canon for its Grey New York-created "Inspired" spot.
Last night, Grey Poupon decided to release a concession speech made up of tweets and Facebook posts it solicited. At 6:41, the speech is epic...in length. And that's really all.
Coca-Cola is in a bit of hot water over a bilingual promotion in Canada which resulted in "You Retard" being printed on Vitaminwater bottle caps. The bottle cap was found by Blake Loates whose sister, Fiona, has cerebral palsy. Fiona's father, Doug Loates was angered and wrote a scathing letter to Coke.
In the letter, Loates wrote in part,"The R-word is considered a swear word in our family. What would YOU do if you opened up your bottle of Vitamin Water and on the bottom of the lid it read, 'YOU RETARD? I bet you'd be pissed if you had a Fiona in your life! ... Can you imagine if SHE [Fiona] had opened this bottle???"
Well this one's going to sting for life. After finding out her daughter lied about sleeping over with friends at an older boy's house, the girl's mother placed four One Direction tickets she had bought for her daughter and some friends for sale on eBay.
And she didn't just place them on sale. Accompanying the ad was a scathing letter publicly chastising her daughter for her behavior. While punishment in this case is likely warranted, doing so publicly is questionable. Yes, it sent a strong message to the daughter but does she need to be scarred for life for committing a "crime" her mother basically admits to doing herself when she was a kid? Or at least that the mother's friends did when they were kids. Of course, this doesn't make what the daughter did right.
Social media is great. It's great for marketing efforts but what about your business as a whole? That's where social business comes in. Today, marketing teams have to work smarter and faster across a growing range of activities and an increasingly diverse array of participants. Improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales and cut operational costs.
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If you decide to watch this four minute Mediacom-created Audi ad that touts the vehicle's awesome gas mileage and which features Homeland star Claire Danes, you'll have to wait until the very end for the payoff. But if you were a fan of Danes when she played Angela Chase on My So-Called Life, you'll absolutely love it.
Oh to be a creative working on a game account. It's like the perfect storm of childhood dreams and adult access to big boy toys. In this case, the creatives are from twofifteenmccann and the game is Forza Motorsports 5 for Xbox One.
The creative team bolted a camera onto the engine block of a McLaren 12 supercar and turned that camera on 680 printed aluminum panels while the car drove at 120 miles per hour turning the whole thing into the coolest flipbook ever.
George Takei, perhaps more famous now for his social media wit than for his role on Star Trek, has teamed with AARP for a video series which aims to provide older Americans with interesting and educational technology-focus content. AARP says the series, called Takei's Take,"takes a smart, funny, irreverent look at what is happening in the world of the Internet and how it infiltrates our lives."
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