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So perhaps you've seen her videos already but if you haven't you should head over to AdWeek and check them out. We're talking about Lauren Reeves who is a comedian and has been brought in by AdWeek to comment on advertising. In her second outing, Lauren, who's quite hot herself, comments on brands' penchant for likening hot women to cars.
Next week is Advertising Week. Are you excited? Can you wait until Monday when it all begins? Do you need a promotional video to get you in the mood? San Francisco-based Mekanism is here to help with a hipster-ific take on the advertising business that celebrates the event's 10th anniversary. If we didn't know better, we'd think the entire industry was staffed by a bunch of 20-somethings who like to twirl around in a circle while enjoying X. Oh, wait.
A new campaign from The Martin Agency would like to convince us that Moen bathroom faucets are so fashionable, they can be worn as jewelry. Hey, ask your grandparents if they thought a telephone would ever become a fashion statement. Stranger things have happened.
In New Zealand, Royal Caribbean has launched what it claims is the world's first Instagram film festival. Created by Hulsbosch and Circul8, a campaign leading up to the festival will encourage people to film and hashtag Instagram videos which represent "wow" moments.
The InstaFilm Festival, as it's called, invites people to upload their "wow" moments using Instagram's video feature via the hashtag #InstaFilmFest. Passengers, friends and family can also vote on their favorite short film captured anywhere, anytime not just on board a Royal Caribbean cruise.
Those films receiving the most votes will be celebrated at a special VIP on board screening event to be announced for February 2014. An expert panel of judges to be announced late 2013 will choose the winners.
Lenovo, with help from social media agency We Are Social, has launched a campaign to introduce the brand's new K900 smartphone.
To promote the launch and boost Lenovo's presence in Malaysia, Thailand, Indonesia and Philippines, the brand partnered with NBA superstar Kobe Bryant to create "The Everyday Kobe Challenge."
We Are Social created a Facebook app, hosted on Lenovo's local market Facebook pages that allows people to submit their jump shot videos and vote for their favorites, with the most popular jump shot winning a Lenovo K900.
In collaboration with the Festival d'Opera de Quebec, public TV station TFO, with help from Lowe Roche, brought opera to the people by inviting the public to help play a new interactive instrument. The Living Opera Organ is a 12-note, giant keyboard that is played with one's feet. Opera singers then belt out their corresponding notes as the different keys are played. From children to seniors to the occasional dog, TFO helped the public to discover opera.
In a move rarely seen from an ad agency (helping people other than themselves), Barton F. Graf 9000 created a wonderfully cheesy, Geocities-era website and a radio ad that not only sells the Little Caesars Deep Deep Dish pizza but also helps Alan Varner, the voice behind Little Caesars ads, find more voiceover work.
Altruism at its finest. And yet another brilliant move by Barton F. Graf 9000 to gin up awareness for Little Caesars in a unique manner.
Volvo is on a roll and has upped the anti with its latest bit of stuntvertising. This latest stunt, which follows Volvo President Claes Nilsson standing atop a 32 ton truck suspended by a crane and a hamster driving a Volvo truck up a cliffside road, has Volvo technician Roland Svensson buried up to his head.
As he calmly shares the fact he's been working on the high ground clearance suspension system of the new Volvo FMX truck, the FMX truck, which has 12 inches of ground clearance, speeds right over Svensson's head which, we are told, stood 10 inches above the ground.
Certainly you've heard of Grumpy Cat, that feline with a built-in frowny face whose real name is Tardar Sauce and whose owner is Phoenix-based Tabatha Bundesen. If not, you've been living under a rock.
Grumpy Cat rose to fame a year ago when someone posted a particularly frowny faced photo of Grumpy Cat on Reddit. Since that time, Grumpy Cat has her own Facebook page with over one million fans and a Twitter account with over 100,000 followers.
Ms. Grumpy Cat recently signed an endorsement deal with Friskies and will receive a lifetime achievement October 15 when the brand announces the winners of its 2013 best cat video contest.
Fully leveraging the notion of the "hook up," in-image ad platform, gumgum, is out with a promotional video in which a super hot ad guy hooks up with a super hot image girl to, ya know, make sure we all understand gumgum is all about showing ads and images a really good time by allowing them to seamlessly hookup in orgasmic bliss.
The video's tagline? You guessed it. "Enhance your brand's performance." The brand's tagline? You guessed it. "Where images and ads hook up."
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