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JetBlue Reminds Us Just How Much Flying Sucks

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Here's the problem with JetBlue's new Mullen-created commercial for JetBlue. No matter how you sugarcoat it (bags fly free, most legroom in coach, unlimited snacks, free TV, friendly flight attendants), flying still sucks. Know why? Because people refuse to pay a lot to fly so the airlines have no choice but to pack as many people into a plane as possible and give them as few "perks" as they can.

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by Steve Hall    Sep-17-13    
Topic: Bad, Brands, Commercials



FedEx Thinks NFL Players Would Skip Games Just to Receive Packages

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For the past ten years, FedEx has been an official sponsor of the NFL. Previous ads focused on the brand's sponsorship of the FedEx NFL Air & Ground Players of the Week. This year, FedEx, with help from BBDO New York, is shifting the focus of its football-themed spots to its new FedEx Delivery Manager product which allows customers more control over their package deliveries.

Two new spots, which debuted Sunday during NFL Football broadcasts, target NFL fans with silly but witty humor that squarely falls into the "you're an idiot until you're not" category.

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by Steve Hall    Sep-17-13    
Topic: Campaigns



Bouncing Boobs Burn Fewer Calories Than Sports Bra-Encased Boobs

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It's funny the things you learn when watching ads. Who knew bouncing boobs, while a whole lot more fun to watch in action, cause a woman to burn fewer calories when working out than if she were to wear a bounce-inhibiting sports bra? That's really the only conclusion we can come to after viewing this Tony Petrossian-directed spot for Sportsmaster, a top european sports retailer.

Perhaps Hitomi Tanaka (semi-NSFW) should shop at Sportsmaster.

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by Steve Hall    Sep-17-13    
Topic: Racy



Volkswagen Channels the 80's With 'Take On Me'

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To tout its Carefree Maintenance program, Volkswagen is out with a new Deutsch New York-created ad which features A-Ha's 1980's hit "Take On Me." In the ad, which combines animation, stills and live action like the original, a man evades a menacing mechanic and gets the girl after he crosses the finish line.

It's all innocent and fun until you realize the whole thing was conjured in the mind of a man sitting in a conference room who suddenly hears the song and asks, "Is that me? Was I singing?"

The spot was created using the same rotoscoping method as the original video--they filmed the actors and the cars and then animated the results.

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by Steve Hall    Sep-17-13    
Topic: Commercials



8 Ways Video Will Turn Your Jaded Online Audience into Healthy, Happy Customers

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Every time your audience goes online, they get hit with a tidal wave of digital noise. As a marketer, how do you get your message noticed? How do you persuade a jaded online audience to ditch the noise-cancelling earplugs and listen to your story? The answer: Video.

Video works, and the stats prove it. Online video can help you to:

  • Increase web visitations by 560% when you expose your audience to a banner that contains video
  • Boost viewer engagement by 400% using online video as compared to static content such as text and graphics
  • Attract 200% - 300% more visitors by regularly posting video on your site, with time on the page rising from 1.5 minutes without video to 3 minutes with video
  • Skyrocket brand recall by an 900% when using video on multiple screens, such as online, mobile, and connected TV

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by Steve Hall    Sep-17-13    
Topic: Research, Video



Swiss Agency Studio Total Places Belarus 'Teddy Bear Drop' Plane For Sale on eBay

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If you haven't heard the story, back in July, two Swedish ad executives from Studio Total piloted a plane to the capital of neighboring Belarus and dropped 879 teddy bears attached to parachutes and wearing signs which called for free speech. The stunt was aimed to rile the feathers of Belarus dictator Alexander Lukashenko who is said to be quite erratic and authoritarian.

Apparently the stunt worked as Lukashenko fired his chiefs of the air force and border service for allowing the plane to enter the country's airspace undetected. Lukashenko even expelled the Swedish ambassador, withdrew his country's envoy from Stockholm, closed his embassy in Sweden, arrested a journalism student who posted pictures of the airdrop as well as a real estate agency who rented a flat to one of the Swedes involved in the stunt.

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by Steve Hall    Sep-17-13    
Topic: Guerilla, Online



Microsoft Pulls Ill-Conceived Anti-iPhone Ad

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Microsoft has, today, pulled a video it posted Friday entitled " A fly on the wall in Cupertino" in which two actors present to "T", aka a fictitious TIm Cook (which is this video actually looks more like Steve Jobs), what they've been working on leading up to last week's Apple iPhone event.

The video has been pulled from official channels but still floats around and can be viewed. Of the video, Microsoft issued a statement which read,"The video was intended to be a light-hearted poke at our friends from Cupertino. But it was off the mark, and we've decided to pull it down."

There were seven videos in all. All have been pulled.

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by Steve Hall    Sep-16-13    
Topic: Bad, Brands, Spoofs



Agent Provocateur Models Rebel, Strip Down to Lingerie in Protest

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Life is tough for a fashion model. They have to undergo makeup, corset tightenign and the rantings of lunatic fashionista directors. And so it would seem at some point enough is enough. And that's exactly what happens to three ladies in this John Camereon Mitchell-directed video for Agent Provocateur.

Of course, it wouldn't be an Agent Provocateur ad unless the three ladies stripped down to their lingerie, engaged in lesbian-esque intimate moments with one another and pranced about for us all to get a good look at their ridiculously hot bodies.

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by Steve Hall    Sep-16-13    
Topic: Racy



DC Navy Shooting 'Sponsored' by Progressive's 'Gun-Toting' Flo

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It's been a while since we've witnessed a contextual advertising screw up. While we're sure they still happen all the time and people have, for the most part, just become immune to them, it's still intriguing to see them pop up from time to time.

Adrants reader Micah Donahue sent us this mobile screenshot of a Progressive ad banner above a CNN story about today's shooting inside a D.C naval facility. In the banner, Progressive's Flo can be seen aiming a gun at the viewer. Of course it's not an actual gun but the placement of the ad above a story about a shooting is, at best, disconcerting.

To be fair, it's not even clear whether or not this is a contextually served ad. It's appearance could be completely random. Even so, an ad that has an image which appears to look at though someone is aiming a gun at you is probably not the best creative execution (no pun intended) to have in your rotation.

by Steve Hall    Sep-16-13    
Topic: Bad, Brands



Prancercise Lady Fronts Wonderful Pistachios Campaign

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Oh the internet. It gives us so many wonderful things. So many things we'd would never have experience before like, well, like the Prancercise® Lady. If you haven't heard of her, her name is Joanna Rohrback and she does this exercise thing which aims to "create the most satisfying, holistic and successful fitness program one could hope to experience." And it has nothing to do with riding a horse.

Anyway, Rohrback, along with Dennis Rodman, an elephant, King Kong and, yes, Norman Bates, can be seen in the upcoming Wonderful Pistachios Get Crackin' campaign which debuts today.

The campaign, which began in 2007, has featured such cultural oddities as Honey Badger, Snooki, Snoop Lion, Keyboard Cat, The Village People and, yes, the Secret Service.

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by Steve Hall    Sep-16-13    
Topic: Brands, Campaigns, Celebrity, Strange



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