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Denny's Pokes Fun at Apple's Gold iPhone 5S

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Oh everyone's talking about this one. Perhaps you've already seen it. If not, here it is. Yesterday, Denny's had a bit of fun with Apple's announcement of the new gold iPhone 5S. It produced an Oreo Dunk the the Dark-style Twitter ad.

The ad shows a stack of pancakes alongside the word "pancakes" which is rendered in Apple iPhone font along with an "S" in a box. Underneath, copy reads, "Always available in golden."

Mmm...kinda makes you want to run out and grab a stack right now, doesn't it?

more »

by Steve Hall    Sep-11-13    
Topic: Brands, Good, Social



OMG! Subway Has a Bacon Sub!!!

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Everyone loves bacon, right? Oh of course you do. Don't listen to those health nuts. OK, maybe just the Paleo nuts who argue fat is good and bacon is king! They'd love Subway's new Beechwood Smoked Back Bacon sub...well, that is without the bread, of course.

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by Steve Hall    Sep-11-13    
Topic: Campaigns



10-Step Checklist for Your Next Website Redesign

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Launching or redesigning a website for your agency or one of your clients is no longer news but it's still a detailed endeavor that takes design skill, technical expertise and a little bit of humility coupled with patience as the project progresses.

So while we all may perceive these sorts or redesigns as yawners, they still have to be done and they still have to be done right. HubSpot hopes to help with a white paper, part of the Adrants whitepaper series, entitled 10-Step Checklist for Your Next Website Redesign.

Download the whitepaper now and make sure your next website redesign goes swimmingly.

by Steve Hall    Sep-11-13    
Topic: Research



Soon to be Extinct Nokia Newsjacks Apple's iPhone Event

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Falling squarely in the "why bother" category, yesterday Nokia rode the Apple news cycle with a tweet that thanked Apple for, as Nokia UK put it, copying them with the introduction of the iPhone 5c which comes in colors. The tweet, which read "Thanks, #Apple ;)" carried an image of Nokia's colored phones under the headline, "Imitation is the best form of flattery."

Actually, Nokia, it's "imitation is the SINCEREST form of flattery" if you want to get things right. And if Apple copied Nokia then it copied every single other phone brand and, well, every other brand in every other category that makes its products in different colors.

To date, the tweet has been retweeted 32,630 times. Not bad for an account with just over 42,000 followers.

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by Steve Hall    Sep-11-13    
Topic: Brands, Social



What is 'Social Good' And How Can Brands Benefit?

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What do we mean and understand by the term "social good"? This is the first question brands must ask themselves before incorporating social good into their business model. It is not a homogenous and neatly defined entity. Rather, social good is an umbrella term that incorporates many business practices, effects and outcomes.

Because social good is a fluid and evolving concept, it is up to each startup to set their own definition of "social" and "good." If you don't have parameters for social good, you can't thoughtfully incorporate it into your business model.

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by Steve Hall    Sep-10-13    
Topic: Cause, Opinion, Social



Boston Jeweler Launches LGBT Campaign

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Boston-based Long's jeweler has launched a new marriage-themed ad campaign targeting the LGBT community. The jeweler is using local couples for the ads. One ad features two women and the headline, "Let's Both Wear White to the Wedding." Another ad featurtes two guys and the headline, "Can Both Our Mothers Walk Us Down the Aisle?"

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by Steve Hall    Sep-10-13    
Topic: Cause



Lexus IS Stars in First Real-Time Video Game

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To promote the new, high-performance Lexus IS Hybrid, Lexus Italy, Saatchi & Saatchi Italy, Movie Magic International, LOGAN (LA&NY) and Fake Love collaborated to create "Trace Your Road," an experiential event featuring Formula 1 driver, Jarno Trulli.

Held on July 26, "Trace Your Road" pit Trulli against a series of improvised racetracks, each one designed on a touch tablet in real-time by one of ten contest winners. Fake Love conceptualized and produced the generative visuals, projections and interactivity for the campaign. LOGAN directed the live action portion, and handled post VFX and finishing. Movie Magic International provided on-site pre-production and production for the spots and produced a behind-the-scenes documentary.

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by Steve Hall    Sep-10-13    
Topic: Events



8 Critical Elements of Successful Native Advertising

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Altimeter Group has just released a new report entitled, Defining and Mapping the Native Advertising Landscape. Authored by Altimeter Group advertising analyst Rebecca Lieb, the report attempts to define native advertising and examines what it dubs the "advertising triumvirate" or publishers, technology vendors and social media platforms.

The report defines native advertising as follows: Native advertising is a form of converged media that combines paid and owned media into a form of commercial messaging that is fully integrated into, and often unique to, a specific delivery platform.

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by Steve Hall    Sep-10-13    
Topic: Research



This Vodafone Ad Is Strangest And Best Phone Ad You Will Ever See

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Fully supporting the tagline, "add power to your life," this Jung Von Matt/Alster-created, RadicalMedia-directed Vodafone commercial realizes the power and beauty of one's own imagination and the brand's high speed network.

Crazy as this ad may be, it nails the notion one can do anything they set their mind to if they have the right tools to help them succeed.

The guy in this ad ponders what might happen if he sticks a Vodafone sim card into an egg. Well, a whole hell of a lot is what happens. The message? If you have access to a great network, anything is possible.

more »

by Steve Hall    Sep-10-13    
Topic: Best, Commercials



Here's Your Discount Code For 20% Off ad:tech New York

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If you work in marketing or advertising then you're already aware ad:tech is the largest conference out there covering online marketing and advertising technology. Perhaps you've been. Perhaps you haven't. If you have, then you know how beneficial it can be both from a networking and educational perspective. If you haven't bee, see the previous sentence. The bottom line is you should go.

We're not saying this because this promotion is part of media sponsor deal we have with ad:tech (to be clear, it is), rather it is because we have been to every ad:tech for the past ten years and can personally vouch for the benefits you will realize if you choose to attend. To make that decision a bit easier, we can offer you 20% off the registration fee if you use the discount code: NY13ADR20.

Seriously, register now. You'll thank us later.

by Steve Hall    Sep-10-13    
Topic: Industry Events



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