Kenneth Cole Doesn't Want Our Marketing Advice
It's clear Kenneth Cole doesn't give a crap about what pundits, the media or his customers think about his attempts to leverage major news events to his brand's advantage. Just today, after having been lambasted for a tweet about Cairo (and plenty of other similarly stupid tweets), Cole, who runs his own Twitter account, tweeted, "Boots on the ground" or not. Let's not forget sandals, pumps and loafers. #Footwear"
"Boots on the ground" or not, let's not forget about sandals, pumps and loafers. #Footwear— Kenneth Cole (@KennethCole) September 5, 2013
Responses to Cole's tweet are unilaterally negative with followers dubbing it the "dumbest tweet of the month" and asking "Mocking war to sell fashion?"
Clearly, the man either doesn't want our advice or, more likely, couldn't give a shit.