Kobe Bryant Helps Lenovo Launch the K900 Smartphone
Lenovo, with help from social media agency We Are Social, has launched a campaign to introduce the brand's new K900 smartphone.
To promote the launch and boost Lenovo's presence in Malaysia, Thailand, Indonesia and Philippines, the brand partnered with NBA superstar Kobe Bryant to create "The Everyday Kobe Challenge."
We Are Social created a Facebook app, hosted on Lenovo's local market Facebook pages that allows people to submit their jump shot videos and vote for their favorites, with the most popular jump shot winning a Lenovo K900.
In Vietnam, India, UAE, Saudi Arabia, Russia, Ukraine, Mexico, Peru and Serbia, a separate campaign, "What's Your K900 Style," will promote the launch. The campaign asks consumers to express their style by putting together items/outfits/accessories that would best pair with the K900 because as we all know, the smartphone is a fashion accessory worth celebrating.
After selecting their K900 "Lookbook," fans of Lenovo can upload their photos on to their market's Facebook page using a "What's Your K900 Style" app. A voting mechanism will choose the most popular "looks" which will be entered into the running to win a K900 smartphone.