Michael J. Fox Reprises 'Back to the Future' For GE Campaign

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BBDO New York has unveiled a new GE commercial, part of the brands "Brilliant Machines" campaign, which takes on a Back to the Future theme and is voiced by Michael J. Fox. It would appear the agency and the brand are sticking with their movie-themed approach which kicked off earlier this year with a Matrix-themed commercial featuring Hugo Weaving. Hmm, what's next, a Terminator-themed ad featuring Arnold Schwarzenegger?

The Michael J. Fox ad touts GE's ability to use data to predict power needs for entire cities.

In the ad, Fox says, "1.21 gigawatts? Today, that's easy. GE is revolutionizing power, supercharging turbines with advanced hardware and innovative software; using data predictively to help power entire cities." He closes with, "So the turbines of today will power us all into the future."

Advertising aside, what we're really looking forward to is Fox's new show, The Michael J. Fox Show, which pulls no punches and gleefully, boldly and without apology, pokes all kind of fun at Parkinson's Disease.

by Steve Hall    Sep- 9-13   Click to Comment   
Topic: Brands, Celebrity   

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