Yahoo! Unveils New Logo. YouTubers Hate It

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With a video that would appear to be announcing the coming of a new age God, Yahoo! unveiled their new logo today at 12AM. The new logo keeps the signature purple along with the exclamation point. The biggest difference, aside from the creation of a proprietary new font, is the increasing size of the "O" letters leading up to the large exclamation point which visually aligns with the brand's yodel.

Of the new logo, Yahoo! CMO Kathy Savitt said last night,"We're excited to share the new Yahoo logo with you. It will begin appearing across Yahoo properties globally tonight. We wanted a logo that stayed true to our roots yet embraced the evolution of our products."

Continuing, Savitt added the usual bluster only true marketers can appreciate, "You'll notice a chisel to our logo that's very architectural. What we're saying is our logo is the foundation upon which our brand and products and user experience will continue to be built."

The change is the brand's first since 1995.

Interestingly, the new logo, created in-house -- and with help from Marissa Mayer over a weekend -- by the brand design team and product designers, was not one of the 30 shared over the course of the past month as Yahoo! built towards the unveiling.

At least on YouTube, the new logo is, how shall we say, not garnering much love. Sample comments include:

"Not only does it not feel new, it looks like it was made by someone's nephew that just learned how to use photoshop for the first time ever."

"You´╗┐ paid money for this? Wow. Welcome back to 1998."

"Damn it looks like a downgrade."

"Wow. The current design trend is the most boring shit I've ever seen. What about putting some effort into the logos instead of just using some font and write "yahoo!" in Photoshop?"

"Did someone in engineering make this logo? I'd suggest they google 'graphic design 101'"

There will always be haters.

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by Steve Hall    Sep- 5-13   Click to Comment   
Topic: Brands   

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