With help from Toronto agency Cossette, The Salvation Army is making sure Canadians know that no one should have to live on the streets.
The agency has launched an outdoor campaign that encourages consumers to make donations that will be used to help the homeless. The agency placed typical neighborhood home address signs in a variety of public places where people normally eat, talk, read, relax, wait for the bus, or just hang out.
If you've worked in advertising long enough, you come to realize there are some types who are, well, just annoying. Two creatives, Peter Cortez and Joe Sayman took it upon themselves to highlight those types in a humorous way. The pair created a site called Work Wankers which includes such wankers as the Shoulderbeast, the Idea Killer, the Clientron 2000, the Crappywriter, the Chief Accent Officer, the Moochie and...hahaha...the Pervoceros.
Check them all out here.
Yup. OgilveyOne Athens, the agency behind the amazing Lacta Chocolate work, has created a bra that will send a tweet each time it is unclasped.
Why? Well to encourage women to perform self-exams from breast cancer detection. Sponsored by Nestle, The Tweeting Bra uses a mechanism that is connected to a smartphone via bluetooth and automatically posts a tweet every time it is unhooked. The campaign features Greece's popular and well known television personality/celebrity Maria Mpacodimou. For 15 days, Maria will wear the bra and each time she unhooks it, it will post a tweet to her hundred of thousands of fans/followers about breast self-exams.
Hmm. Seems parents of teens might want a device like this for their daughters to who may be taking their bras off for reasons other than to simply undress.
Clickbooth, CPAWay and adknowledge are at it again with their Industry Legends Unite Affiliate Nation Party to be held during ad:tech New York November, 6, 2013 from 9PM to 2AM. As is always the case, the party will be awesome and it's the only late night big party scheduled for the evening at this point. So it should be packed and rocking!
The party will be held at LQ which is located at 511 Lexington Avenue in New York City. the featured DJ will be Ghost and as is always the case, it will be open bar all night. Additionally, there will be dancers and there will be dwarves. And, we are told, other surprise entertainment.
Check out pictures from the last party they held during Affiliate Summit in Philadelphia.
While the differences aren't dramatic, they are significant enough to warrant attention from an American marketer pimping his wares north of the border. Or at least different enough to warrant the creation of an infographic discerning the differences between Canadians and American. Because, as we all know, the infographic is the new press release for whatever it is you're promoting.
In this case, it's Media-Corps, an American media sales firm specializing in Canadian media sales.
Did you know...
- Canadians spell differently than Americans (honour vs. honor, etc.)
- Canadians call a couch a chesterfield
- Canada has a higher concentration of Asians (11% vs. 5%)
- Most Canadians live near the American border
- Canadians watch less TV than Americans (24.6 hrs/wk vs. 33.6)
- Canadians download more illegal content than Americans (20% versus 10%)
- And they watch less Netflix than Americans (19% vs. 31%)
- Canadians watch less video on demand (18% vs. 28%) but more online video (24.8% vs. 21.8%)
- Canadians consume more print media than Americans (73% vs. 53%)
- While inflation and GDP are similar in both countries, Canada was not affected by the housing crunch due to its five strong national banks
Check out the infographic below.