Swedish Models Tell Men to Stop Wearing Underwear

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Global fashion brand RevolutionWear has launched a new campaign in which beautiful Swedish models urge men to stop wearing underwear. Well, at least all types of underwear except for RevolutionWear's FRIGO brand underwear which is being introduced to America.

The campaign will include outdoor, events, digital promotions and retail merchandising in New York City, Los Angeles, and Miami. To coincide with the outdoor teaser campaign, 1,000 pairs of underwear will be given away in online sweepstakes.

Of the campaign's approach, RevolutionWear CEO Mathias Ingvarsson said,"Our goal in this campaign is to underscore that traditional underwear is dead and the conversation about a highly engineered new class of men's underwear needs to be started."

FRIGO's claim to fame? The FRIGO Zone; a perfectly formed mesh pouch to more effectively support men's packages.

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by Steve Hall    Oct-29-13    
Topic: Racy



Atlanta Agency Teases...Something With Scary Halloween-Themed Merger-ish Video

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We have no idea what this is all about but it's Halloween-themed and it's almost Halloween and it's called Merger Part 3 and so that intrigues us and because it's called Part 3, it makes us wonder what happened to Part 1 and Part 2 and it promises to be almost two minutes long so we think we'll have no problem fitting it into our day.

And...we're done.

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by Steve Hall    Oct-29-13    
Topic: Agencies



Bold Ogilvy Needs to Get Laid

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OK so here's a commercial that lays on the sexual double entendre like a steady stream of verbal diarrhea spewing from the mouth of a sexually frustrated copywriter who hasn't been laid in a month.

I take it slow but I like it fast. The game is hard but I take it easy. Lights are fascinating but I'm having more fun in the dark. Soft is good but rough is even better.

It's like Axe for Greeks. Oh wait. That's exactly what it is! OK, well, sort of.

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by Steve Hall    Oct-29-13    
Topic: Racy



Celebrities Tell Holiday Stories For Best Buy

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It's hard work making a price and item commercial interesting. But we think Crispin Porter + Bogusky may have done it with their Best Buy holiday campaigns which employs celebrities who read customized holiday stories. In all, there will be 11 spots featuring Will Arnett, Maya Rudolph, LL Cool J and Jason Schwartzman. The spots were directed by Will Speck and Josh Gordon (The Switch, Blades of Glory, Cavemen) and three-time Academy Award-winning director of photography Bob Richardson (Django Unchained, Hugo, Kill Bill, Shutter Island, Casino, Platoon).

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by Steve Hall    Oct-29-13    
Topic: Commercials



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Cats Can Sell Anything!

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As cat videos go, this one's not interesting, not funny, not entertaining. In fact, it's just plain boring. But 854,674 have watched it since October 21 which just goes to prove that, yes, cats can, in fact, sell anything. Or at least be used to sell anything. Or at least trick 854,674 people into watching a video. Anyway. In this case, these cats have been corralled to help sell Vileda house cleaning tools in Italy.

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by Steve Hall    Oct-29-13    
Topic: Video



Why Optimizing For Click-Through Kills Your Conversion Rate

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Relying on clicks to drive conversions for display advertising is often a dead end. Consumers most likely to click on display ads are often vastly different from your best-performing customers. This Quantcast report, part of the Adrants whitepaper series, examines why optimizing display campaigns for clicks often means anti-optimizing for sales and why conversion optimization is what really matters for ad effectiveness.

Download the report now and learn how to optimize your display campains for conversions.

by Steve Hall    Oct-29-13    
Topic: Research









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