Lowe Tackles India's View of Widowed and Divorced Women

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To those of us in America, this ad seems sweet and innocuous. To those in India, it raises eyebrows. The ad, created by Lowe Lintas for Tanishq jeweler, takes on the historical belief in India widowed or divorced women are somehow less than acceptable to mainstream society.

Of the work, Lowe Lintas Creative Director Arun Iyer said,"It had to look like a marriage of equals, not something that was done out of pity." And Lowe accomplished that beautifully. The ad does take on the issue but not in a way that throws it in people's faces.

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by Steve Hall    Oct-30-13    
Topic: Commercials



Sadly, No Kids Puke in This Halloween-Themed AT&T Ad

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Everyone seems to love the AT&T Not Complicated campaign. We're indifferent. But that's not going to stop us from sharing with you (like you haven't seen it already), BBDO's latest entry to the campaign. It, of course, is Halloween-themed and is all about candy. Sadly, there is no Crest/Oral B-style puking.

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by Steve Hall    Oct-30-13    
Topic: Commercials



Ole Smoky Moonshine. Born From Good People And Shared With the Same

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In a way, this Ole Smoky Tennessee Moonshine commercial makes you feel as if you're with Burt Reynolds in Deliverance...except without all the hillbilly stereotypes and, oh yea, rape.

The ad, created by Austin-based Blackboard Co., is just all about good people sharing good times together...with a little help from some moonshine.

Entitled "Born From," the commercials mark the brand's return for the third season on Discovery Channel's popular series "Moonshiners." In all, there will be four ads.

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by Steve Hall    Oct-30-13    
Topic: Commercials



5 Business Branding Lessons Inspired by Halloween Characters

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Happy Halloween! It's a time for costumes, spooks, candy, and branding lessons for small businesses. That's right, a time to take a look at what business branding lessons we can learn from Halloween characters. Take a guess at which character best represents an issue your brand is facing.

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by Steve Hall    Oct-30-13    
Topic: Brands, Opinion



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BFG 9000's 'High 85' So Awesome It Will Make You Do the 'High 85'

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We love the quirkiness of Barton F. Graf 9000's work for Little Caesar. BFG just has a wonderful way of capturing the mundane and turning it into something really interesting. The High 85? WTF? Like how do you even begin to think in a way that allows you to arrive at oddball hilarity like the High 85? Brilliant.

A second spot takes the simple expression of "Ohhh" and turns it into a cavalcade of silliness that's just this side of stupid.

The agency has done a fantastic job bringing to life the oddity of the brand's Little Caesars "pizza pizza" character. And they've made pizza ads fun to watch again.

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by Steve Hall    Oct-30-13    
Topic: Strange







Stanton Optical


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