Why Optimizing For Click-Through Kills Your Conversion Rate

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Relying on clicks to drive conversions for display advertising is often a dead end. Consumers most likely to click on display ads are often vastly different from your best-performing customers. This Quantcast report, part of the Adrants whitepaper series, examines why optimizing display campaigns for clicks often means anti-optimizing for sales and why conversion optimization is what really matters for ad effectiveness.

Download the report now and learn how to optimize your display campains for conversions.

by Steve Hall    Oct-29-13   Click to Comment   
Topic: Research   

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