Whenever sports stars come to Asia, they do an autograph session. But when Dwight Howard came to Manila, adidas, with help from TBWA Singapore, adidas went all in to do something that had never been done before. By coding a new ball-tracking program, adidas enabled Howard to create autographs for his fans with a ball and a court.
Fans were invited to play one-on-one with Dwight, with the movement of the ball captured to create the signature. The signature was then printed onto an adidas shirt, creating a one-of-a-kind piece for the fan to take home.
They've done Balls. They've done Paint. They've done Zoetrope. They've done Bunnies. It's done Pyramids. They've done Bubbles. So why not an entire town?
Yup, that's exactly what Sony, with help from McCann London did to hype the new Bravia 4K TV. It's a wonderfully colorful epic Which results in the covering of an entire town with millions colored pieces of paper petals, biodegradable, of course.
So DDB Brussels cam up with an interesting idea for Pedigree that both promotes the brand as well as encourages people to take their dog for a 30 minute walk each day. The brand placed bus shelter posters all around Belgium. The boards acted as signposts guiding dogs and their owners on several predetermined paths, 7 in all, throughout the city.
The posters also encourages people to share their dog walking experiences on the Pedigree Facebook page for a chance to win a free Pedigree sample pack.