I'm not sure this Business Insider headline, "All Of Britain Has Waited An Entire Year So It Can Burst Into Tears In Front Of This One TV Commercial," accurately captures the story but it will certainly get you to read the story.
While the commercial in question, British retailer John Lewis' annual Christmas commercial, The Hare & The Bear, is certainly sweet, we think it's more likely to bring a smile than a tear. But to each his own. We aren't judging. We do like the commercial. Which, to be fair, is, in fact, judging when's all said and done.
When we think of vacuum advertising, our minds are often filled with images of mom rushing to clean up after her children have run through the house with thier muddy boots on. Or James Dyson intoning some feat of technical wizardry. But in Thialand, it's an art form.
Well, at least when Saatchi & Saatchi Thailand hook up with Thai artist Chalit Nakpawan. In the ad, we see Nakpawan seeming create art with vacuum. Of course, you will come to realize the whole thing was shot in reverse and he's actually vacuuming up a masterpiece he created previous. All to demonstrate the fact this particular Electrolux vacuum is some kind of dirt trash compactor. Which is just weird.
What's the best cure for a hangover? Don't let yourself be misled by all those organic concoctions that do nothing but make you smell funny. No, the best cure for a hangover is more booze. Just ask the experts, the Russians. Admittedly well known for getting their epic drink on, they have a product called KBAC/kvass which is created by the fermentation of flour and malt and results in a beverage with 1.2% alcohol, just the right amount to take the edge off a hangover.
Or so we are led to believe in this Red Pepper-created commercial. Because after all, this method is akin to fighting fire with fire which, wait a minute, firefighters actually did employ this as a fire fighting tactic so maybe drinking more booze in the morning is all good. OK. Sounds great to us!
Guys, answer me this. I mean really. If Taco Bell said you would be three times the man if you ate its Triple Steak Stack would you waste that increase in manhood on a pick up basketball game or would you immediately make a booty call to your favorite lady and share with her your triple-sized manhood?
I mean, really. The answer is simple, isn't it? Be honest.
Props to Deutsch LA.
Fallon London created a beautiful holiday-themed ad for Cadbury Dairy Milk in which an entire neighborhood is neatly clad in wrapping paper. On Christmas morning, all the kids come out and go crazy unwrapping the neighborhood. After tossing paper all over the place, they finally tackle a snowman figure which is wrapped and filled with Cadbury bars.
Awesome. But we sure wouldn't want to clean up after this mess. Or after that Sony Bravia Balls ad. Or any Sony Bravia ad for that matter. Maybe we should dub this not-so-new form of advertising wastevertising?