Fallon London Probably Didn't Want to Clean Up After This 'Messy' Cadbury Ad

Fallon London created a beautiful holiday-themed ad for Cadbury Dairy Milk in which an entire neighborhood is neatly clad in wrapping paper. On Christmas morning, all the kids come out and go crazy unwrapping the neighborhood. After tossing paper all over the place, they finally tackle a snowman figure which is wrapped and filled with Cadbury bars.

Awesome. But we sure wouldn't want to clean up after this mess. Or after that Sony Bravia Balls ad. Or any Sony Bravia ad for that matter. Maybe we should dub this not-so-new form of advertising wastevertising?