Ice Cream Brand Lubricates Bar Scene Hook Ups

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It's a forgone conclusion a nightclub is one of the more unlikely places to meet the love of your life. One night stands? Sure. Life long relationships? Less likely. But that sure doesn't stop everyone from trying. But wouldn't it be nice if there were something to help break the ice and start things off a bit smoother than the proverbial, "Can I buy you a drink?" or "What's your number?"

Well thanks to Cornetto ice cream there is. At least in Brazil where, with help from Router, hook ups and given a kick start with Cornetto Cupidity. The brand placed a booth in nightclubs that people could enter, get their picture taken and enter some social profile information. Except when they left the booth, they were given the picture and social profile of another person...this is the cupid part...that they could use to locate the person and, hopefully, strike up a relationship.

Of the effort, Router Partner and Director Daniel Prianti said,"We created an activation that retrieves the enchantment of the first date among two people in a fun, surprising and interactive way, giving destiny a helping hand"

Now if only they had actually served ice cream. Or had ice cream wrestling matches.

by Steve Hall    Nov-25-13   Click to Comment   
Topic: Guerilla   

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