The Definitive Guide to Corporate Blogging for Marketers
Blogging. For one contingent of marketers, pumping out posts on the company blog is their favorite part of the day; an opportunity to muse about industry news, highlight their product, and release creative fuel that is otherwise bottled up. For other marketers, blogging is the chore in the way of getting "more important" work accomplished. In other words, writing daily posts is an endless nuisance, like listening to "The Song That Never Ends."
Consider why you should be a member of the former group:
- B2B marketers who use blogs generate 67% more leads per month than those who do not.
- B2C companies that blog generate 88% more leads per month than those who do not.
- 92% of companies who blog multiple times per day have acquired a customer from their blog.
- 57% of companies with a blog have acquired a customer from their blog.