This Dog Food Campaign Urges You to Walk Your Dog

Pedigree_Belgium_Billboard_Walk.jpg

So DDB Brussels cam up with an interesting idea for Pedigree that both promotes the brand as well as encourages people to take their dog for a 30 minute walk each day. The brand placed bus shelter posters all around Belgium. The boards acted as signposts guiding dogs and their owners on several predetermined paths, 7 in all, throughout the city.

The posters also encourages people to share their dog walking experiences on the Pedigree Facebook page for a chance to win a free Pedigree sample pack.

by Steve Hall    Nov- 1-13   Click to Comment   
Topic: Outdoor   

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