The Dow is not the only metric reaching new highs in 2013. The annual content marketing survey from the Custom Content Council, in partnership with ContentWise, reveals new highs for branded content in both spending and value. The "Spending Study: A Look at How Corporate America Invests in Branded Content for 2013" compares 14 years of studies, showing a strong growth and affinity for content marketing across the board.
The 2013 survey found an overall increase in marketing budgets of 13.7% from last year to over $5,000,000, with branded content spending claiming 37% of that total, or $1,860,788 per company. Although the percentage of overall market share dropped slightly from 39% in 2012, 80% of marketers in 2013 anticipate a moderate or aggressive shift in spending toward content marketing as the industry continues to thrive.
iStock has queried creatives from around the world to determine what to look for in 2014 design trends. Entitled Hot or Not (oh how we miss the original Am I Hot or Not), the infographic gives a thumbs up/thumbs down look at flat design and skeumorphic design; short form storytelling versus long form; real models versus retouched; 3D and offset printing; and more. Give it a look.
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Working with Colenso BBDO and Flying Fish, Burger King New Zealand created 64 pre-roll YouTube ads acknowledging that fact people hate pre-roll ads. But they did it with a twist. Each of the 64 videos addresses the very content a person was trying to watch. Nothing like positively turning one of the most hated forms of online advertising into something that's actually amusing. Via.
Is the day coming when we're going to earn raises for re-tweets?
Savvy brands like Dell, Oracle, Intel and Accenture think the future of marketing is on social media and their best advocates are their own employees, but the move to employee advocacy is raising a lot of questions: How do you properly incentivize advocacy? What should employees share on social? How will this change the content of social networks? What types of companies can actually make this work?
There's a lot in the air with employee advocacy, and here's my read: brands can only pull it off if employees love the company.
To understand this, first look at the reasons why companies have embraced employee advocacy and how they are structuring their programs.
UPDATE: Well the whole thing was a prank played on Kyle Kinane by fellow comedian Randy Liedtke, host of the Bone Zone prank podcast. So at the end of the day, it was just two comedians having fun at the expense of the rest of us. And Campbell's Soup has confirmed @Pace_Foods (which has been active since August...talk about a long con!) is not a Campbell's or Pace Foods Twitter account. Kinane says he was not in on the prank but we don't know what to believe at this point.
OK so while these may be the only car wash ads you've ever seen (seriously, when was the last time you ever saw a car wash ad?), they are certainly the strangest. But we love the "come clean" concept. It's like a confessional except with water and scrub brushes. The ads, created by TAXI Vancouver, are for Hughes Carwash.
You can't really go through a day in the advertising business without reading something about the Publicis Omnicom merger. The industry is obsessed with every last little juicy detail. And no one's more vocal than WPP's Martin Sorrell and Havas' David Jones. Ever since the merger announcement, both men have had nothing but negative commentary to offer, with most of their statements centering on the notion the Publicis Omnicom Group will be so large and unwieldy that it will continuously trip over it bloated, inefficient self.
When you think about the fact that WPP and Havas are gigantic holding companies themselves, anything Sorrell and Jones have to say regarding size and efficiency is laughable.
For an article I wrote for Central Desktop, I decided to speak to several advertising agencies that are, in fact, small and 100 percent qualified to comment on why bigger may not always be better, as well as why small can often times be the better solution.
Deutsch LA is out with its first work for Netflix. The spot, Tree Topper, tells the story of the McDermott family from the perspective of a porcelain tree topper voiced by The Sopranos' Lorraine Bracco. She describes how she's seen it all over the past 34 years. Bracco's delivers give just the right amount of droll to summarize years of family craziness which include a bowling ball crashing through the ceiling and Uncle Luther's fake snow.
Hmm. The Paleo people would likely disagree but, hey, the milk lobby isn't an easy one to knock down. The chocolate milk lobby...now that's another thing. In a new black and white spot for chocolate milk, Greenpoint Pictures' directors, The Hudson Dusters, along with Deutsch New York, work with the NHL's Zach Parise. The spot aims to illustrate how "chocolate milk is the fuel that powers Parise's drive to be the best of the best."