That Washing Metro Ad Might Be Sexist But It Had No Choice

washingtom_metro_talk_shoes.jpg

So the Washington Transit Authority ran an ad in which one woman says, "A Metrobus travels about 8,260 miles between breakdowns. Didn't know that, did you?" and another responds, "Can't we just talk about shoes?" It's being called sexist and has everyone's boxers in a bunch.

The ad might be sexist but that's not really the problem. It's just incredible lame creative. Like really, really bad. And if this scenario were to happen in real life and someone turned to you and told you how many miles a bus drove without a breakdown, you'd likely look at them and say "Who the fuck cares?" and then follow that up with something inane like, oh, asking if we can talk about shoes instead. So from that perspective, that ad is just mimicking life.

by Steve Hall    Dec- 4-13   Click to Comment   
Topic: Policy   

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