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Free Agent Tim Tebow Hypes Freedom From Contracts in T-Mobile Super Bowl Ad

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Oh it was a match made in heaven. Apparently. Free agent football player Tim Tebow hooked up with T-Mobile for two Super Bowl commercials hyping the brands contract free offering.

In the ads, we experience all the wonderful things Tim's done without a contract: deliver babies, tackle Sasquatch, save the whales, bring world peace, ride a bull, don a mustache and do his own movie stunts, save puppies and stand in for KISS.

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by Steve Hall    Jan-31-14    
Topic: Super Bowl 2014



10 Tips to Improve Your Brand's Twitter Presence

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You do know engagement on Twitter can help your brand build awareness, strengthen customer relations and cultivate brand advocacy, right?

These 10 Tip to Rock the Twittersphere lay the groundwork you need to ensure every 140 character message resonates with your audience and impacts your brand in a positive way. Even if you dub yourself a Twitter rock star, it can never hurt to brush up on your skills.

Download this tip sheet now to ensure your brand is getting the most out of Twitter.

by Steve Hall    Jan-31-14    
Topic: Research



Dear AdFreak, Anna Kendrick Is Totally Beer Commercial Hot!

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Hey brother from another mother, blog that's way more popular than Adrants but wasn't when it started, dude who gets to write about advertising from the coast of Maine, friends who aren't all uppity like the folks over at Ad Age...hey!

Don't go calling Anna Kendrick not beer commercial hot! Seriously. She's way hotter! How could you possibly not see that! Good God, the girl has a smile that makes us weak in the knees! And she should totally do a beer commercial so she won't have to "stuff indie cred down a male stripper's g-string."

We'd offer her a gig here at Adrants but, yea, you can't stuff ad blog cred down a male stripper's g-string either.

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by Steve Hall    Jan-30-14    
Topic: Super Bowl 2014



5 Tips for Creating a Great Landing Page

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As the age old saying goes, you only get one chance at a first impression and when it comes to online marketing, your landing page is often times that first impression. It's your opportunity to tell customers about your product or service and convince them that it's the best one on the market.

If you are able to create and maintain a great landing page, there's no telling how far your business could take you, so with that in mind, here are our five best tips for creating an outstanding landing page.

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by Steve Hall    Jan-30-14    
Topic: Online



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'Hot Dreams' Distracts From Super Bowl Mania

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When our dear friend Shannon Stephaniuk from glossy sent us this video, directed by Leblanc + Cudmore who just signed with Revolver Films, for Timber Timbre's Hot Dreams, we had to whip out the Oban, light up a cigar and pretend we were at a very elegant strip club. Because, where we live, there are no elegant strips clubs so we had to use out imagination.

Thanks for distracting us and filling our head with dirty thoughts, Shannon!

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by Steve Hall    Jan-30-14    
Topic: Racy



Adrants + SpotBowl = Awesome Super Bowl Sunday

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We've hooked up with Pavone's SpotBowl, a Super Bowl ad poll site that's been doing its thing since 2004. It'll be home to all things Super Bowl and it's where you should be at this Sunday night.

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by Steve Hall    Jan-30-14    
Topic: Super Bowl 2014



Big Game + Big Data = Big Opportunity

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Every year, the Super Bowl showcases the top two professional football teams and determines bragging rights for the year. But as compelling as the latest matchup is, it's not the only game in town. The Super Bowl is a championship of sorts for advertisers too: It's the one time of year commercials get nearly as much attention as the main event. There's a trend toward longer-form ads to help brands capitalize on all that attention. But are brands and advertisers doing everything they can to capture viewer data and generate ROI from the big game?

As we know from past Super Bowls, advertisers are willing to pay a lot for the privilege of airing their messages at a time when they're practically guaranteed to generate buzz. This year, a 30-second spot reportedly sells for around $4 million. Despite the hefty price tag, the trend toward even more pricey longer-form ads with a narrative theme will continue this year, following up on the highly acclaimed story-telling ads aired during recent Super Bowls.

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by Steve Hall    Jan-30-14    
Topic: Super Bowl 2014



57% of People Won't Recommend A Brand With A Poor Mobile Site [Infographic]

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In a roundup of current mobile stats, WebDAM Solutions has crafted an infographic detailing the latest facts, figures and trends in the mobile marketing space. Among the findings:

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by Steve Hall    Jan-30-14    
Topic: Mobile/Wireless, Research



Jessica Simpson Looking Hot Again in New Fashion Campaign

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Jessica Simpson, spokesperson and avid customer of Weight Watchers, is out with a new campaign for her 2014 Jessica Simpson Collection. In the campaign, she sports a form fitting one piece bathing suit, a sundress and a sweater.

And that's all for today's pointless celebrity piece.

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by Steve Hall    Jan-30-14    
Topic: Celebrity



Kids Face Horrifying Death During Stay-In-School PSA

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When you know something is going to end badly you watch with a high degree of dread and, in this particular case, wonder just how the kids in this Australian Learn For Life Stay-In-School PSA, created by Perth production firm Henry & Aaron, are going to meet their demise. There in a VW bus. Will they crash? There at the ocean. Will it be a shark?

No. Not even close. It will be worse. Much, much worse.

UPDATE: Great. And now it's probably fake. Just a promotion for the video's creators.

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by Steve Hall    Jan-30-14    
Topic: Cause



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