Colorado Restaurant Celebrates Pot Legalization With Paranoia-Reducing Pot Pairing Campaign

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This week, Colorado restaurant chain Hapa Sushi in Boulder is celebrating the state's legalization of marijuana with a "weedy" print and in-restaurant ad campaign, Happy Legalization, created by TDA_Boulder.

The campaign consists of three ads, running in Colorado weeklies and monthlies. One of the ads, Pairing Menu, doubles as a hand-out menu. Another, Effective January, doubles as a table tent and as an in-restaurant poster.

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by Steve Hall    Jan- 8-14    
Topic: Campaigns, Newspaper



Hispanic Band Kinky Helps Honda Sell Civic Coupe

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Today Orci announced the release of the latest Hispanic effort for the new 2014 Honda Civic Coupe. The campaign, which focuses on the Coupe's fun, youthful and stylish attributes, airs on national Spanish network and cable TV, and also includes online, mobile and video executions.

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by Steve Hall    Jan- 8-14    
Topic: Brands



Yes, Nissan Did Deliver a Versa Note Inside A Giant Amazon Box

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You know what the best thing is about this week's delivery of a Nissan Versa Note in a gigantic Amazon box? You have heard the story, right? Yes, Nissan offered its Versa Note for sale on Amazon last Fall and promised to ship the vehicles in Amazon boxes. But back to the best thing about the delivery.

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by Steve Hall    Jan- 8-14    
Topic: Guerilla



Dutch Insurance Company Pranks Its Own Call Center

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It's one thing to prank unsuspecting consumers as a marketing ploy. It's another to prank one's own employees for the same reason. But that's exactly what Dutch insurance company Centraal Beheer did to its call center employees.

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by Steve Hall    Jan- 8-14    
Topic: Guerilla



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