And Now...An Award Show For the Best Animated GIF

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This is rather amusing. The .GIFYS, the first annual awards show celebrating the animated file format has opened online voting today as they work towards determining the all-time best GIFs. The nominees are the selections of a panel made up of people from Buzzfeed, Gawker, Tumblr, Mashable, Joystiq, The Daily Dot, Engadget and others who have pulled from their own archives, reached out to their hundreds of thousands of twitter followers and scoured the Internet to curate the best of the best animated GIFs.

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by Steve Hall    Jan-21-14    
Topic: Industry Events



12 Marketing Experts Share Their Social Media Secrets

Smart marketers know that the secret to creating lasting customer relationships with social media is to create great experiences. From rewarding fan loyalty, to providing excellent social care, to starting the right conversations with the right audiences, today's top brands are delivering meaningful social experiences -- and realizing major business results.

The Social Experience, a 28-page eBook, features insights and approaches to creating great social experiences from 12 leading social brand strategists and visionaries. Hear directly from the people behind social at brands like Whole Foods, Caterpillar, and RadioShack. Experts like Ann Handley, Sam Decker, Jay Baer, Jackie Juba and others.

Get your copy of The Social Experience now for an inside look at today's top social programs.

by Steve Hall    Jan-21-14    
Topic: Research, Trends and Culture



5 Steps to Create And Motivate Brand Advocates

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I have become fairly accustomed to analyzing the behavior of our customers' brand advocates in order to better serve our clients and develop our own Best Practices. Plus, it's just interesting to understand what motivates people to do stuff for your brand that, to be honest, they don't really have to do.

Remember Abraham Maslow's hierarchy of needs? Fascinating stuff. To boil it down, there are needs every human has, and we take care of the most basic ones first, then we progress to needs that have to do more with our self esteem and personal growth - this is where brand advocacy fits in.

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by Steve Hall    Jan-21-14    
Topic: Brands



Olsen Twins (Smartly) Avoid Full House Reunion Super Bowl Ad

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John Stamos has been the Danon Oikos spokesperson for quite some time. This year, the brand's teaser has him reunited with his former Full House co-stars Bob Saget and Dave Coulier. There isn't much to the teaser. Stamos finishes watching the game (while eating some Oikos, of course), the camera pans to reveal Sagat and Coulier, Stamos says, "Time to go to bed boys," and Saget asks, "isn't it time we all got our own places?" All respond with, "Nah!"

Now all we need are the Olsen Twins to sachet in wearing bikinis to make this scenario even more awkward!

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by Steve Hall    Jan-21-14    
Topic: Celebrity, Super Bowl 2014



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VW's Big Game Tease Nets Orgasm of Super Bowl Ad Memes

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It's not like an ad agency to share its inner concepting thoughts with the outside world before the final product is complete -- it's kind of like a chef barfing up his mistakes -- but that's just what San Francisco-based agency Argonaut with this Super Bowl teaser ad for VW. The agency will also create the brand's ad for the game.

Complete with a brain fart of babies, midgets, chimpanzees, sports figures, Indians, twerking, puppies, a hashtag, a unicorn, balloons, confetti, dinosaurs, bikinis, Carmen Elektra, Abe Lincoln and a tennis ball to the nuts, the agency has unleashed an orgasm of Super Bowl memes from years past.

Everyone thinks more clearly after they've, ahem, released a bit of pent up energy.

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by Steve Hall    Jan-21-14    
Topic: Super Bowl 2014



4 Ways to Become the Number One Brand in Your Category

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Competition. It's a way of life. There's no way around it but there is a way to win. How? You have to outwit, outlast and outplay your competitor. No, this isn't Survivor the TV show (remember that?). It's business. And in business the stakes are much higher.

So how can you outwit, outlast and outplay the other brands in your category? Here are four ways from AdClarity:

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by Steve Hall    Jan-21-14    
Topic: Brands









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