How to Do Content Marketing Like A Superhero
This is the most informative and enjoyable white paper you will ever read on the topic of content marketing. We've read it and it's awesome. And it has comics! What more could you want?
So what's it all about? Find out how modern marketers have implemented content marketing strategies to re-empower their marketing and sales organizations, impact purchase decisions, build trust, and generate quality leads.
In this eBook, you will find:
- An examination of the new buyer's journey and marketing's new role
- A content marketing comic book (yes, a comic book)
- A side by side comparison of old-school vs. content-powered marketing
- Recommended next steps from content marketing superheroes such as Joe Pulizzi (Content Marketing Institute), Joe Chernov (Kinvey), Barabara Saxby (Accelent Consulting), Todd Wheatland (Kelly OCG), and more!